Media Wisata
Vol. 22 No. 1 (2024): Media Wisata

Strategies to Increase Competitiveness in Wisma Arimbi Yogyakarta

Supriyanto, Slamet (Unknown)

Article Info

Publish Date
14 May 2024

Abstract

The aim of the research is how to analyze the environment at Wisma Arimbi and what strategies to increase competitiveness at Wisma Arimbi Yogyakarta. The data analysis used in this research is descriptive qualitative. This writing aims to reveal facts, circumstances, phenomena, variables, and circumstances that occurred while the writing took place and present it as it is. From the results of the discussion, looking at the company's strengths, weaknesses, threats, and opportunities, a strategy can be obtained that can be implemented at Wisma Arimbi, namely an intensive competitive strategy with market penetration. With this strategy, Wisma Arimbi is expected to increase sales and income levels

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Journal Info
Media Wisata
Website

Abbrev

MWS

Publisher

Sekolah Tinggi Pariwisata AMPTA

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...