International Research Journal of Business Studies
Vol. 15 No. 1 (2022): April - July 2022

Strategies for SME Digital Ecosystem in Indonesian Metal Industry

Yudianto, Bernadinus (Unknown)
Trilaksono, Teddy (Unknown)
Setiawati, Isti Budhi (Unknown)
Wijanarti, Sri Widya (Unknown)
Suhartanto, Eko (Unknown)

Article Info

Publish Date
19 Sep 2024

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies.

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Journal Info
International Research Journal of Business Studies
Website

Abbrev

jurnalirjbs

Publisher

Universitas Prasetiya Mulya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to ...