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All Journal Global Research on Tourism Development and Advancement (GARUDA) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia International Research Journal of Business Studies
Wijanarti, Sri Widya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengaruh Overall Experience Terhadap Memorable Tourism dan Revisit Intention Nurdiana, Almira; Putri, Disya Jauza; Soehadi, Agus Wijaya; Wijanarti, Sri Widya
Stupa Vol 2 No 2 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.2.96-118

Abstract

Overall experience merupakan faktor penting dalam memprediksi pengalaman yang dikenang pengunjung, sehingga overall experience perlu dibangun supaya pengunjung dapat datang kembali kepada suatu festival. Tujuan penelitian ini yaitu untuk menganalisa pengaruh overall experience terhadap memorable tourism experience dan revisit intention dengan objek penelitian yaitu Java Jazz Festival. Sampel pada penelitian ini adalah 196 pengunjung Java Jazz Festival yang telah mengunjungi festival pada jangka waktu 3 tahun terakhir (2017, 2018, dan 2019) dengan teknik purposive sampling. Penelitian ini merupakan penelitian kuantitatif eksplanatif dengan analisis data menggunakan Structural Equation Model (SEM) dengan AMOS 24. Hasil dari penelitian ini menunjukkan 6 dimensi experience (entertainment, educational, esthetic, escapist, economic value, dan festivity) merupakan pengukur variabel overall experience. Overall experience mempengaruhi memorable tourism experience dan mempengaruhi revisit intention secara langsung.
STUDI DESKRIPTIF MANFAAT PEMBELAJARAN MATA KULIAH ELEKTIF COFFEE BUSINESS AND MANAGEMENT Wijanarti, Sri Widya; Kusmulyono, Muhammad Setiawan
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.905 KB) | DOI: 10.21632/perwira.1.1.80-92

Abstract

The trend of coffee business has increased sharply in the last three years and has become a prospective business opportunity. One response to this trend is making courses on coffee business and management. This qualitative research method aims to evaluate the learning benefits of Coffee Business and Management elective courses in the Prasetiya Mulya University, S1 Business Program, in 2017-2018 academic year. The results of the study revealed that the majority of students who took this course argued that they have interests to know the coffee business and industry in Indonesia. The most interesting material in this course is dominated by practical learning about coffee in the laboratory. The most important result, 90% more students from Coffee Business and Management courses are inspired to run a coffee business.
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Yudianto, Bernadinus; Trilaksono, Teddy; Setiawati, Isti Budhi; Wijanarti, Sri Widya; Suhartanto, Eko
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies.
Co-Authors Agus Wijaya Soehadi Muhammad Setiawan Kusmulyono Nurdiana, Almira Putri, Disya Jauza Setiawati, Isti Budhi Suhartanto, Eko Teddy Trilaksono Yudianto, Bernadinus