Asian Journal of Management, Entrepreneurship and Social Science
Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science

The Analyzing Factors Influencing Continuance Intention to Use E-Wallet in Generation Y and Z

Mas Ayu Dewi (Politeknik Negeri Semarang)
Sarana Sarana (Politeknik Negeri Semarang)
Ahmad Wafa Mansur (Politeknik Negeri Semarang)
Prima Ayundyayasti (Politeknik Negeri Semarang)



Article Info

Publish Date
04 Nov 2023

Abstract

This study aims to analyze factors influencing continuance intention to use e-wallet in generation Y and Z. The data used is primary data obtained by distributing questionnaires through the Google Form. The number of samples in this research is 210 respondents using a purposive sampling method. The data analysis technique used is the Structural Equation Modeling (SEM). The results of this study indicate that perceived benefits have a positive significant effect and perceived risks have a negative significant effect on continuance intention to use E-wallet. Perceived benefit has a stronger effect than perceived risk. Users will use E-wallet if the perceived benefit is greater than the perceived risk. Perceived benefit factors include economic benefits, seamless transactions, and convenience which has a positive significant effect on perceived benefits. Convenience has the strongest effect on perceived benefit. Perceived risk factors include financial risk, legal risk, and security risk which has a positive significant effect on perceived risk. Financial risk has the strongest effect on perceived risk.

Copyrights © 2023






Journal Info

Abbrev

ajmesc

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical ...