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All Journal Journal The Winners JOURNAL OF APPLIED BUSINESS ADMINISTRATION Applied Accounting and Management Review Asian Journal of Management, Entrepreneurship and Social Science
Prima Ayundyayasti
Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application Prima Ayundyayasti; Arum Febriyanti Ciptaningtias
The Winners Vol. 23 No. 1 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i1.7089

Abstract

The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semarang, Indonesia, namely WhatsApp and LINE were targeted. After testing and validating the reliability and validity, questionnaires were distributed to university students and employees in Semarang, Indonesia whom already used MIM applications. The measurement of the constructs in the proposed model was confirmed with confirmatory factor analysis (CFA) to test the consistency of question items within each construct. The outcomes of the questionnaire were tested through structural equation modeling (SEM) to test whether the proposed constructs are confirmed to the designated model. Path coefficient and fit indices of the proposed conceptual model were also used to measure the possible relations between variables. The results show positive influences of perceived service quality, perceived playfulness, and gratification towards user’s attitude.
Analysis of the Adoption of Digital Marketing in MSMEs in the Era of the Covid-19 Pandemic Prima Ayundyayasti; Sarana Sarana; Afiat Sadida; Sugiarti Sugiarti; Agus Suwondo
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.4867

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the most numerous forms of business in Indonesia. This creates high competition among business actors. The conditions of Covid-19 pandemic are increasing the business competition with restriction on community activities including restriction towards business activites set by the government. Many business fields such as food, beverage, and creative industries are affected by this circumstance. MSME actors are trying to survive the business in the midst of a pandemic. Digital marketing is a form of marketing effort by MSMEs so that they can still operate their business. The role of digital marketing is not only to market produts, but also as a means of communicating with customers, disseminating information, and providing convenience for transactions. The purpose of this research is to analyze digital marketing adoption by MSMEs in the era of Covid-19 pandemin in Indonesia. The approach applied in this research is the Technology Organization Environment (TOE) model with quantitative research method. The total of 244 MSMEs are the respondents in this research. The results of this study show that the context of technology, organization and environment has a positive effect on digital marketing adoption by MSMEs in the era of the Covid-19 pandemic.
FACTORS INFLUENCE THE INTENTION TO USE IN PAYLATER FEATURE AMONG THE MILLENNIAL GENERATION Kholidah Azzahra; Mardinawati Mardinawati; Sri Rahayu Zees; Prima Ayundyayasti
Applied Accounting and Management Review (AAMAR) Vol 2, No 2 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v2i2.4613

Abstract

These days the use of PayLater has become a trend in society, focusing on the gen z and millennials. This is because digital adoption in significantly higher than the previous generation. Shopee introduced the latest digital credit card payment feature called Shopee PayLater (SPayLater). In this case, the research is carried out on Acceptance and Use Technology in Shopee PayLater feature using UTAUT2 Model. This research aims to analyze the factors that influence the intention to use the PayLater feature on Shopee PayLater using UTAUT2 Model. The data used was obtained from distributing questionnaires with 122 respondents of millennial generation Shopee PayLater users. The data collection technique used is Nonprobability Sampling. The data was processed using SmartPLS 3. The resuts of this study indicate that there are variables that have a significant and no significant effect on the use of Shopee PayLater. The variables of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Price Value have no significant effect on Behavioral Intention. In addition, the Hedonic Motivation and Habit variables have a significant effect on the Behavioral Intention of using SPayLater. Another result of this research is that Behavioral Intention, Facilitating Conditions, and Habit variables have a significant effect on Use Behavior using Shopee PayLater. 
The Analyzing Factors Influencing Continuance Intention to Use E-Wallet in Generation Y and Z Mas Ayu Dewi; Sarana Sarana; Ahmad Wafa Mansur; Prima Ayundyayasti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze factors influencing continuance intention to use e-wallet in generation Y and Z. The data used is primary data obtained by distributing questionnaires through the Google Form. The number of samples in this research is 210 respondents using a purposive sampling method. The data analysis technique used is the Structural Equation Modeling (SEM). The results of this study indicate that perceived benefits have a positive significant effect and perceived risks have a negative significant effect on continuance intention to use E-wallet. Perceived benefit has a stronger effect than perceived risk. Users will use E-wallet if the perceived benefit is greater than the perceived risk. Perceived benefit factors include economic benefits, seamless transactions, and convenience which has a positive significant effect on perceived benefits. Convenience has the strongest effect on perceived benefit. Perceived risk factors include financial risk, legal risk, and security risk which has a positive significant effect on perceived risk. Financial risk has the strongest effect on perceived risk.
Co-Authors Afiat Sadida Agus Suwondo Ahmad Wafa Mansur Arum Febriyanti Ciptaningtias Kholidah Azzahra Mardinawati Mardinawati Mas Ayu Dewi Sarana Sarana Sri Rahayu Zees Sugiarti Sugiarti