Journal of Business Management Education (JBME)
Vol 9, No 1 (2024)

Exploring the Impact of Smart Tourism Initiatives on Digital Native's Travel Behavior: A Review

Goeltom, Andar Danova Lastaripar (Unknown)
Hurriyati, Ratih (Unknown)
Gaffar, Vanessa (Unknown)
Wibowo, Lili Adi (Unknown)
Susanto, Eko (Unknown)



Article Info

Publish Date
01 Apr 2024

Abstract

Digital technology has revolutionized the tourism sector, leading to the emergence of digital-native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage information and communication technologies to offer personalized and interactive experiences, aligning with the preferences of digital natives. This study employs a literature review approach to explore the influence of smart tourism on the travel behavior of digital native tourists. Findings reveal a significant research gap in understanding how smart tourism initiatives specifically resonate with digital native behaviors. Digital natives, characterized by their digital fluency, exhibit distinct preferences influenced by their immersion in technology. Smart tourism technologies are crucial in predicting digital natives' destination choices and visit intentions. Understanding this dynamic is crucial for the tourism industry to meet the evolving needs of digital native tourists. Leveraging innovative technologies and tailored strategies can enhance visitor satisfaction, operational efficiency, and sustainability in the tourism sector, ultimately shaping the future of smart tourism experiences.

Copyrights © 2024






Journal Info

Abbrev

JBME

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...