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All Journal Journal of Business Management Education (JBME) Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Penelitian Pendidikan Indonesia
Andar Danova Lastaripar Goeltom
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Exploring the Impact of Smart Tourism Initiatives on Digital Native's Travel Behavior: A Review Goeltom, Andar Danova Lastaripar; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi; Susanto, Eko
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68432

Abstract

Digital technology has revolutionized the tourism sector, leading to the emergence of digital-native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage information and communication technologies to offer personalized and interactive experiences, aligning with the preferences of digital natives. This study employs a literature review approach to explore the influence of smart tourism on the travel behavior of digital native tourists. Findings reveal a significant research gap in understanding how smart tourism initiatives specifically resonate with digital native behaviors. Digital natives, characterized by their digital fluency, exhibit distinct preferences influenced by their immersion in technology. Smart tourism technologies are crucial in predicting digital natives' destination choices and visit intentions. Understanding this dynamic is crucial for the tourism industry to meet the evolving needs of digital native tourists. Leveraging innovative technologies and tailored strategies can enhance visitor satisfaction, operational efficiency, and sustainability in the tourism sector, ultimately shaping the future of smart tourism experiences.
Deciphering Green Promotion Attributes: A Conjoint Analysis of Tourists' Preferences in Greater Bandung Suryana, Marceilla; Prawira, Mega Fitriani Adiwarna; Goeltom, Andar Danova Lastaripar; Susanto, Eko; Octaviany, Vany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1501

Abstract

The Greater Bandung area grapples with various challenges, including spatial planning, waste management, water resources, critical land, and transportation, all of which are intricately linked to sustainability concerns, particularly affecting tourism. To address these issues, it is crucial to understand tourists' preferences for green promotion attributes in destinations. This study employs conjoint analysis to discern tourists' perceptions of various destination attributes. Findings reveal that Greater Bandung tourists prioritize environmentally friendly tourism activities as the most significant destination image attribute, while ecologically friendly transportation ranks as the least important. Additionally, when assessing destination advertising attributes, environmentally friendly visuals hold more importance than environmentally friendly messaging. Tourists prioritize sustainable product packaging, while they consider the destination's tourist product color to be less significant. These findings underscore the importance of clear communication, ecolabeling, and environmentally friendly practices in promoting sustainable tourism in the Greater Bandung area. By understanding tourists' preferences, stakeholders can tailor promotional strategies to effectively convey the destination's green initiatives, thus enhancing its appeal and contributing to sustainable tourism development.
Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives Lastaripar Goeltom, Andar Danova; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243269

Abstract

In order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring antecedent factors and their impact on intentional behavior. This study uses a quantitative approach. The data was collected by distributing online questionnaires with sample aged 18 to 41 years who have traveled by involving the process of transactions, bookings, and searching for information digitally in the last 1 year. 318 responses were collected that were considered adequate for further processing in the analysis process. Measurements were made using the SEM-PLS technique. The study has found that digital natives view of interactivity and digital security can influence their assessment of STD attractiveness. This study model partially explains some of the factors that make up STD values and their relationship to intentional behavior. This study can consider strategies for strengthening digital interaction and security in the context of STDs for DMOs to build the attractiveness of destinations to attract tourist visits. This study provides a more specialized perspective by focusing on assessing digital natives as the main opinion.
Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives Andar Danova Lastaripar Goeltom; Ratih Hurriyati; Vanessa Gaffar; Lili Adi Wibowo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243269

Abstract

In order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring antecedent factors and their impact on intentional behavior. This study uses a quantitative approach. The data was collected by distributing online questionnaires with sample aged 18 to 41 years who have traveled by involving the process of transactions, bookings, and searching for information digitally in the last 1 year. 318 responses were collected that were considered adequate for further processing in the analysis process. Measurements were made using the SEM-PLS technique. The study has found that digital natives view of interactivity and digital security can influence their assessment of STD attractiveness. This study model partially explains some of the factors that make up STD values and their relationship to intentional behavior. This study can consider strategies for strengthening digital interaction and security in the context of STDs for DMOs to build the attractiveness of destinations to attract tourist visits. This study provides a more specialized perspective by focusing on assessing digital natives as the main opinion.
Co-Authors Eko Susanto Lili Adi Wibowo Mega Fitriani Adiwarna Prawira Ratih Hurriyati Suryana, Marceilla Vanessa Gaffar Vany Octaviany