ANALYSIS OF THE INFLUENCE OF STUDENTS' KNOWLEDGE OF BANK INTEREST AND SHARIA ACCOUNTING ON INTEREST IN PURCHASING SHARIA PRODUCTS

Ratih Puspitasari (Institut Bisnis dan Informatika Kesatuan, Indonesia)
Muhammad Irsyad Elfin Mujtaba (Universitas Airlangga, Indonesia)
Teguh Prakoso (Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Indonesia, Indonesia)
Upik Djaniar (Universitas Muhammadiyah Kupang, Indonesia)
Andri Yunus (Universitas Gorontalo, Indonesia)

Journal of Innovation Research and Knowledge
Vol. 3 No. 10: Maret 2024

The aim of this research is to analyze the influence of students' knowledge of bank interest and sharia accounting on interest in purchasing sharia products. This research is categorized as partly quantitative research, the type of which is a correlational method. Population in this study were students from Private Universities in Indonesia. Sampling technique that can be used in this research is purposive sampling. Sample studied was 100 respondents. This research uses multiple linear regression analysis to answer the problem formulation and temporary assumptions. The research results show that students' knowledge of bank interest has a positive and significant influence on interest in purchasing sharia products. Sharia accounting has a positive and significant influence on interest in purchasing sharia products.