Jurnal Masyarakat Indonesia
Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)

Utilization of Digital Content in Promotional Efforts at Juma Lau Nature Tourism, Sibolangit District, Deli Serdang Regency

Rachmawati, Yeni (Unknown)
Hanum, Zubaidah (Unknown)
Ayuningsih, Ekatri (Unknown)
Husna, Asmaul (Unknown)

Article Info

Publish Date
30 Jul 2024

Abstract

This study was conducted to provide a view that the use of technology in the digital era is very important in supporting tourism businesses. Many digital platforms can be used to promote tourism businesses such as Instagram, Facebook, YouTube and others. The use of digital platforms also needs to be supported by interesting content so that it can attract potential customers. The use of photos or images can also make the content more interesting. Juma Lau Nature Tourism located in Sibolangit District, Deli Serdang Regency is one of the tours that has the potential to further increase its visitors by using digital content.

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Journal Info
Jurnal Masyarakat Indonesia
Website

Abbrev

Jumas

Publisher

Cattleya Darmaya Fortuna

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education

Description

Jumas merupakan singkatan dari Jurnal Masyarakat Indonesia, jumas menjadi wadah publikasi pengabdian masyarakat dengan scope keilmuan bersifat umum seperti: Pendidikan, kewirausahaan, ekonomi, kesehatan, teknologi, pangan, maritim, infrastruktur, hukum dan humaniora. Jumas sebagai jembatan peneliti, ...