Sinergi International Journal of Economics
Vol. 2 No. 2 (2024): May 2024

Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs

Ekaputra, Adriansyah (Unknown)
Sari, Ratna Deli (Unknown)
Yuniarsih, Yuyun (Unknown)
Algunadi, Muhammad (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challenges in digital marketing for Small and Medium Enterprises (SMEs) in Indonesia and how these align with the Sustainable Development Goals (SDGs). The research approach used is descriptive qualitative. This study aims to fill the gap in existing research by providing a comprehensive analysis of the alignment of digital marketing practices with the SDGs among Indonesian SMEs. It examines how digital marketing strategies can aid in fulfilling the SDGs, focusing on aspects such as economic growth, innovation, and sustainable consumption. By meticulously analyzing existing literature, the study identifies prominent digital marketing trends, significant challenges encountered by Indonesian SMEs, and insights on how digital marketing can foster sustainable development. The results are intended to offer valuable insights for policymakers, practitioners, and academics in the realm of digital business.

Copyrights © 2024






Journal Info

Abbrev

Economics

Publisher

Subject

Economics, Econometrics & Finance

Description

Sinergi International Journal of Economics with ISSN Number 2988-5604 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of economics. The journal attempts to assist in the understanding of the present and potential ability of economics ...