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All Journal The Indonesian Journal of Business Administration Journal of Humanities and Social Studies Jurnal Informasi dan Teknologi Sinergi International Journal of Economics Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Adriansyah Ekaputra
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Application of Dividend Yield Based Investment Strategy in Indonesian Stock Exchange Ekaputra, Adriansyah; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stock market development in Indonesia is growing rapidly, coupled with the increase of Indonesia’s investment rating by investment research and rating companies such as Moody’s and S&P, it makes Indonesian stock market look sexy in the eyes of investors from various countries. The investment strategy that simple and applicable is often sought by investors to maximize the investors’ portfolio. One investment strategy is evolving but still not widely used in Indonesia is an investment strategy based on dividend yield. Dividend yield based investment strategy such as the Dogs of the Dow is quite popular in the United States, but the use of this investment strategy in Indonesia is still quite uncommon. Therefore, the expected investment strategy in Indonesia may provide a favorable outcome. The main issue of writing this final project is whether the application of dividend yield based investment strategy on the Indonesia stock exchange, especially in LQ45 stock index so that it can produce such good results as on the Dow Jones stock index. The research to analyze the application of dividend yield based investment strategy used historical data of LQ45 stocks from period 2006 to 2011. Closing prices of the end of the year and the annual dividend of the companies are the components to calculate dividend yield. The portfolio is formed from the 10 highest dividend yield stocks. The research show that dividend yield based investment strategy can give high performance and also simple to apply. With an investment strategy that provides a profitable portfolio for investors, investment companies may also attract investors to invest in their products. Individual investor could also develop their portfolio using the investment strategy to maximize their profit themselves. Keywords: Indonesian stock exchange, dividend yield, investment strategy. 
Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs Ekaputra, Adriansyah; Sari, Ratna Deli; Yuniarsih, Yuyun; Algunadi, Muhammad
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.242

Abstract

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challenges in digital marketing for Small and Medium Enterprises (SMEs) in Indonesia and how these align with the Sustainable Development Goals (SDGs). The research approach used is descriptive qualitative. This study aims to fill the gap in existing research by providing a comprehensive analysis of the alignment of digital marketing practices with the SDGs among Indonesian SMEs. It examines how digital marketing strategies can aid in fulfilling the SDGs, focusing on aspects such as economic growth, innovation, and sustainable consumption. By meticulously analyzing existing literature, the study identifies prominent digital marketing trends, significant challenges encountered by Indonesian SMEs, and insights on how digital marketing can foster sustainable development. The results are intended to offer valuable insights for policymakers, practitioners, and academics in the realm of digital business.
Analysis of The Influence of Technology Perceived Quality, Digital Advertising and Technology Digital Experiental Marketing on Customers Intention to Purchase at Marketplace Platform Tokopedia Sudirjo, Frans; Nurbakti, Rezky; Hadi Nugroho, Isfauzi; Ekaputra, Adriansyah; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.454

Abstract

The study's goal is to examine how advertising, perceived quality, and experiential marketing affect consumers' decisions to buy. The judgment sampling approach is the sample technique employed in this study. Based on the assumption that respondents had shopped online, samples were chosen. One hundred samples will be collected for this study. In this study, the author employed two different types of data: primary and secondary. Using Cronbach's alpha, researchers assess a variable's dependability in this test. Multiple linear regression analyses are used in the examination of research data. Experience marketing, perceived quality, and advertising are found to have a major impact on the purchasing decisions of customers who actively use e-commerce applications, according to the research findings. The a-value of 13.4 shows the buyer's decision value when there is no influence from the experiential marketing, perceived quality, or advertising variables. The regression coefficients b1, b2, and b3 each show that a one-unit increase in the experiential marketing, perceived quality, and advertising variables will result in an increase in purchasing decisions by 0.24, 0.2, and 0.24 respectively.
The Influence Of Psychological Factors On Stock Investment Decisions Among Millennials Bailusy, Muhsin N.; Purwati, Sri; Nurriqli, Arifia; Zakaria, Zakaria; Ekaputra, Adriansyah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3..9331

Abstract

Investment is the process of allocating capital or funds with the expectation of earning profits in the future. Psychological factors are of significant importance in the realm of investment decision making. A person may be influenced by psychological factors to make irrational investment decisions, which could cause a deviation from the desired level of risk and return as estimated by the investor. As a result, there is a need for a comprehensive examination of the psychological variables that can impact investment decision-making. Cognitive dissonance, herding, illusion of control, emotion, and overconfidence are the five variables examined in this research. The relationship between psychological factors and investment decision making can be predicted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique. The conclusion that the variables illusion of control, emotion, and overconfidence have a significant impact on investment decision making is supported by the PLS-SEM method's effective application in analyzing the influence of psychology on investment decision making. In the context of investment decisions, cognitive dissonance and herding variables exhibit negligible influence. Additionally, the predictive relevance value acquired in this research is greater than zero, suggesting that the variables and data effectively forecast the model with respect to the present state of affairs. 
Dampak Persepsi Kemudahan dan Kualitas Situs Web terhadap Keinginan Konsumen untuk Membeli di Tokopedia di Universitas Sangga Buana YPKP Bandung Ekaputra, Adriansyah; Hersusetiyati, Hersusetiyati; Ruslin, Nadya
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4567

Abstract

This study aims to analyze the impact of perceived ease of use and website quality on consumers' purchase intention on the Tokopedia e-commerce platform at Universitas Sangga Buana YPKP Bandung. The findings indicate that both perceived ease of use and website quality have a positive and significant effect on consumers' purchase intention. Perceived ease of use has a regression coefficient of 0.640, while website quality has a regression coefficient of 0.249. The F-test shows that these two variables collectively have a significant impact on purchase intention, with an F-value of 256.029. The study concludes that to enhance consumers' purchase intention on Tokopedia, it is essential to continuously improve perceived ease of use and website quality, including user-friendly navigation, attractive design, optimal loading speed, and transaction security. Therefore, Tokopedia can be more effective in attracting and retaining consumers' purchase interest in the increasingly competitive e-commerce market.
Co-Authors Algunadi, Muhammad Frans Sudirjo Hadi Nugroho, Isfauzi Hersusetiyati, Hersusetiyati Muhsin N Bailusy Nurbakti, Rezky Nurriqli, Arifia Ratna Deli Sari Ruslin, Nadya Sri Purwati, Sri Subiakto Sukarno Yuniarti Utami, Eva Yuyun Yuniarsih Zakaria Zakaria