E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol. 4 No. 1 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)

FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE REPURCHASE INTENTION SHOPEE DI JAKARTA TIMUR

UTAMI, SISKA PUTRI (Unknown)
HIDAYAT, MUWAFICK (Unknown)

Article Info

Publish Date
31 Mar 2024

Abstract

This study aims to examine and analyze how Customer Satisfaction, Adjusted Expectation, Perceived Value and Perceived Usefulness To Online Repurchase Intention affect Shopee customers in East Jakarta. The research design uses descriptive and causal research by measuring all variables using a Likert scale consisting of 5 points. This study uses primary data by collecting data through questionnaires. The sampling technique used was a purposive sampling method which was done by distributing questionnaires to 262 respondents. In this study using statistical methods with SMART PLS 3.2.9 as a test tool. The results of this study indicate that Customer Satisfaction has no effect on Online Repurchase Intention, whereas Adjusted Expectation, Perceived Value and Perceived Usefulness effect on Online Repurchase Intention.

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...