Kekuatan Persepsi: Ekplorasi Citra Negara, Kualitas, Nilai, dan Niat Membeli Kembali Merek Ponsel Cerdas Tiongkok

Firmansyah*, Yayan
Hardiyanto, Nugroho
Rafdinal, Wahyu
Juniarti, Cahaya

JURISMA: Jurnal Riset Bisnis & Manajemen
Vol. 14 No. 1: April 2024

The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intention, besides that other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention. Keywords: Country Image; Perceived Quality; Perceived Value; Repurchase Intention; Smartphone