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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Riset Bisnis dan Investasi International Journal of Community Service Industrial Research Workshop and National Seminar
Hardiyanto, Nugroho
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Pengaruh Kualitas Informasi Pada Instagram Terhadap Pembentukan Citra Destinasi Wisatawan : Akun Official Instagram Pantai Sayang Heulang Nugraha, Wildan; Hardiyanto, Nugroho
Prosiding Industrial Research Workshop and National Seminar Vol. 13 No. 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Semin
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.825 KB) | DOI: 10.35313/irwns.v13i01.4207

Abstract

Studi ini bertujuan untuk mengetahui pengaruh kualitas informasi kepariwisataan pada media sosial Instagram terhadap pembentukan citra destinasi. Pengambilan sampel dalam penelitian ini menggunakan metode non-probability sampling dengan jumlah sampel sebanyak 357 responden yang pernah mengunjungi akun Instagram Pantai Sayang Heulang. Penelitian ini merupakan penelitian exploratory dengan metode analisis menggunakan SEM-PLS.Hasil penelitian menunjukkan bahwa nilai tambah, ketepatan waktu, daya tarik, kelengkapan, desain, dan jumlah informasi berpengaruh terhadap pembentukan citra destinasi wisata. Studi ini memberikan pengetahuan tentang peran kualitas informasi pariwisata di media sosial dengan memberikan bukti empiris tentang pembentukan citra destinasi. Selain itu, hasil penelitian ini juga membantu pengelola pariwisata membangun strategi pemasaran untuk menarik lebih banyak wisatawan melalui media sosial Instagram
Increasing The Competitiveness of Msmes In Parongpong District Through The Use of E-Commerce and Branding Strategies Wahyu Rafdinal, Wahyu; Kusdibyo, Lusianus; Hardiyanto, Nugroho; Setiawardani, Maya; Rizal Gaffar, Mohammad; Malik Sayuti, Abdul; Dwi Pramono, Tangguh; Sandya Sari Putri, Ivon
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.253

Abstract

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.
Kekuatan Persepsi: Ekplorasi Citra Negara, Kualitas, Nilai, dan Niat Membeli Kembali Merek Ponsel Cerdas Tiongkok Firmansyah*, Yayan; Hardiyanto, Nugroho; Rafdinal, Wahyu; Juniarti, Cahaya
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12496

Abstract

The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intention, besides that other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention. Keywords: Country Image; Perceived Quality; Perceived Value; Repurchase Intention; Smartphone
Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19 Hardiyanto, Nugroho; Indra Gunawan, Arie; Rafdinal, Wahyu; Afif, Nur Choirul
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2246

Abstract

Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19
Co-Authors Arie Indra Gunawan Juniarti, Cahaya Kusdibyo, Lusianus Malik Sayuti, Abdul Nur Choirul Afif Putri, Ivon Sandya Sari Rafdinal, Wahyu Rizal Gaffar, Mohammad Sayuti, Abdul Malik Setiawardani, Maya Wahyu Rafdinal Wildan Nugraha YAYAN FIRMANSYAH, YAYAN