Jurnal Abdimas Ekonomi dan Bisnis
Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis

Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor

Muharam, Hari (Unknown)
Gursida, Hari (Unknown)
Hidayat Susilowati, Isnurrini (Unknown)
Widiyanti, Wiwik (Unknown)
Tuti Alawiah, Enok (Unknown)
Widasiwi, Herlin (Unknown)



Article Info

Publish Date
16 Nov 2023

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital

Copyrights © 2023






Journal Info

Abbrev

abdi-ekbis

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Abdimas Ekonomi dan Bisnis merupakan Jurnal Pengabdian kepada Masyarakat yang pertama kali publikasi tahun 2021 dengan ISSN (Elektronik) No 2775-5134 dari Lembaga Ilmu Pengetahuan Indonesia. Jurnal Abdimas Ekonomi dan Bisnis merupakan jurnal hasil Pengabdian Kepada Masyarakat dibidang Ekonomi ...