Jurnal Promosi Pendidikan Ekonomi
Vol 11, No 2 (2023): PROMOSI

ANALISIS PERBEDAAN STRATEGI DIVERSIFIKASI QUIPPER DAN RUANG GURU

Larissa, Jesslyn (Unknown)
Yang, Jenny (Unknown)
Nicholas, Nicholas (Unknown)
Susanti, Oktris (Unknown)
Yuki, Narumi (Unknown)

Article Info

Publish Date
02 Dec 2023

Abstract

Ruangguru and Quipper are well-known education service technology companies.A diversification strategy is a strategy used by the company to expand its productswith the aim of increasing business so that the business can experience growth andan increase in sales. The purpose of conducting this research is to analyze thedifferences in the implementation of the business strategy implemented byRuangguru and Quipper. This study used a descriptive writing method on data onthe implementation of Ruangguru and Quipper's diversification strategy.

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Journal Info
Jurnal Promosi Pendidikan Ekonomi
Website

Abbrev

ekonomi

Publisher

Universitas Muhammadiyah Metro

Subject

Economics, Econometrics & Finance

Description

PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular ...