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All Journal Jurnal Promosi Pendidikan Ekonomi
Yang, Jenny
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Economics, Econometrics & Finance

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ANALISIS PERBEDAAN STRATEGI DIVERSIFIKASI QUIPPER DAN RUANG GURU Larissa, Jesslyn; Yang, Jenny; Nicholas, Nicholas; Susanti, Oktris; Yuki, Narumi
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11, No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9099

Abstract

Ruangguru and Quipper are well-known education service technology companies.A diversification strategy is a strategy used by the company to expand its productswith the aim of increasing business so that the business can experience growth andan increase in sales. The purpose of conducting this research is to analyze thedifferences in the implementation of the business strategy implemented byRuangguru and Quipper. This study used a descriptive writing method on data onthe implementation of Ruangguru and Quipper's diversification strategy.
PELUANG PASAR GLOBAL PIZZA HUT Suprapto, Yandi; Evelyn, Evelyn; Yang, Jenny; Yuki, Narumi; Wenny, Wenny
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11, No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9104

Abstract

Frequent marketing activities are also classy marketing work done all over theplace. Global marketing opportunities exist for all entrepreneurs who can channeltheir innovation and creativity into emerging markets. Pizza Hut is a restaurantthat was founded in 1958. This business first entered Indonesia in 1984, and it wasalso the first pizza restaurant in Indonesia at the time. The author's goal in carryingout this analysis is that pizza is an Italian dish that is very well known everywherewith a very unique and varied taste image, which is of course very popular withIndonesians. Based on the results of the analysis, there are six tasks in the globalmarket.
Co-Authors EVELYN EVELYN Larissa, Jesslyn Nicholas, Nicholas Suprapto, Yandi Susanti, Oktris Wenny, Wenny Yuki, Narumi