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All Journal Jurnal Promosi Pendidikan Ekonomi SEIKO : Journal of Management & Business
Larissa, Jesslyn
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Economics, Econometrics & Finance Social Sciences

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ANALISIS PERBEDAAN STRATEGI DIVERSIFIKASI QUIPPER DAN RUANG GURU Larissa, Jesslyn; Yang, Jenny; Nicholas, Nicholas; Susanti, Oktris; Yuki, Narumi
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 2 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9099

Abstract

Ruangguru and Quipper are well-known education service technology companies.A diversification strategy is a strategy used by the company to expand its productswith the aim of increasing business so that the business can experience growth andan increase in sales. The purpose of conducting this research is to analyze thedifferences in the implementation of the business strategy implemented byRuangguru and Quipper. This study used a descriptive writing method on data onthe implementation of Ruangguru and Quipper's diversification strategy.
PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PT AOHAI TECHNOLOGY INDONESIA Butarbutar, Hotni Mutiara; Nicholas, Nicholas; Larissa, Jesslyn; Yuki, Narumi; Liu, Lisa Carline; Qadri, Rizni Aulia
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7895

Abstract

In this era of globalization, people's demands are increasing, pushing companies inthe world to progress. However, companies often find it difficult to deal with andmanage company resources. One of them is the company PT Aohai TechnologyIndonesia which is engaged in manufacturing, Enterprise Resource Planning (ERP)is here to be a solution to this problem. At its inception, PT Aohai did not use aresource management system. However, due to increasing production capacity andcompany competition, PT Aohai Technology Indonesia tries to provide the best forcustomers, both in terms of products and systems by using a management system,namely the Enterprise Resource Planning (ERP) system. This study uses aqualitative approach and conducts interviews and direct observation of PT Aohaiworkers to obtain data. With this ERP system, the company's management systemis greatly assisted because there are features that are supported in the managementsystem.Keywords: ERP System, Supply Chain Management, PT Aohai Technology
Integrasi Model Bisnis Franchise MXBC dan Peluang Ekspansi ke Kawasan Asia Timur Tengah Suprapto, Yandi; Maitri, Badra; Jesslyn, Jesslyn; Larissa, Jesslyn; Liana, Jumi
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4477

Abstract

The purpose of this study is to identify the franchise business model used by Mixue Ice Cream & Tea company. This corporate case study also aims to highlight the significance of licenses in managing a global supply chain business. The study methodology used is a qualitative approach with supporting information from news, scientific publications, and other sources. According to the findings of the case study of the Mixue Ice Cream & Tea Company, it was made possible by the necessity of halal licensing and other variables that allowed for business expansion potential in the Middle East and Asia. Keywords: Franchise, Licence, Intellectual Property Rights, Expansion, Middle East Asia
Co-Authors Butarbutar, Hotni Mutiara Jesslyn, Jesslyn Liana, Jumi Liu, Lisa Carline Maitri, Badra Nicholas, Nicholas Qadri, Rizni Aulia Suprapto, Yandi Susanti, Oktris Yang, Jenny Yuki, Narumi