Journal of Economic Education
Vol 12 No 1 (2023): June 2023

Determinants of Intention in Financial Literacy Buzzering (Study of Central Java Students)

Hamdani, Muliawan (Unknown)
Pantawis, Setyo (Unknown)



Article Info

Publish Date
01 Dec 2023

Abstract

Financial literacy is related to individual well-being. Increasing financial literacy is needed to achieve prosperity. Financial literacy education as a way to increase financial literacy is required to utilize technology that can expand networks, including buzz marketing. This research aims to examine the influence of financial literacy, financial attitudes, subjective norms, trust in government and social media technology on the intention to carry out financial literacy buzzing. Analysis using regression shows that trust in the government and social media technology have a significant influence on financial literacy buzzering intentions. Increasing government programs and directing the use of social media technology can be taken to increase financial literacy buzzering intentions.

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Journal Info

Abbrev

jeec

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Journal of Economic Education publishes articles of original researchs and conceptual studies economics teaching and learning. This journal is published by Postgraduate Program, Universitas Negeri ...