Jurnal Riset Pendidikan Ekonomi
Vol. 9 No. 1 (2024): APRIL

Pengaruh product quality, price dan advertisement terhadap purchase decision smartphone merek samsung dan iphone

Valeri Kusumadewi , Camila (Unknown)
Farhan Aditya, Achmad (Unknown)
Kristaung, Robert (Unknown)

Article Info

Publish Date
03 May 2024

Abstract

The purpose of this study was to determine what factors influence Purchase Decision, with the variables used being Product Quality, Price and Advertisement. In this study, using purposive sampling technique with 32 samples with the criteria that consumers use Samsung and iphone brand smartphones. The tool used in this research is the Structural Equation Model (SEM) which is run by the AMOS program. The results of this study indicate that there is a positive effect of Product Quality on Purchase Decision, there is no positive effect of Price on Purchase Decision, there is no positive effect of Advertisement on Purchase Decision.

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Journal Info
Jurnal Riset Pendidikan Ekonomi
Website

Abbrev

jrpe

Publisher

Universitas Kanjuruhan Malang

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Riset Pendidikan Ekonomi (e-ISSN : 2540-9247) : Terbit dua kali setahun (April, Oktober) berisi tentang hasil penelitian, gagasan konseptual, kajian dan aplikasi teori, resensi buku dan tulisan praktis dalam bidang pendidikan ekonomi diterbitkan oleh Fakultas Ekonomika dan Bisnis Universitas ...