TELL - US JOURNAL
Vol 10, No 1 (2024): March 2024

MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING”

Lubis, Bambang Nur Alamsyah (Unknown)
Asnawi, Asnawi (Unknown)

Article Info

Publish Date
31 Mar 2024

Abstract

This study deals with multimodal analysis of a printed advertisement “Burger King”. The objective of the study is to find out the general structure of Burger King printed advertisement, identifying with multimodal analysis. The source of data is visual or printed advertisement of Burger King that can be found in internet or public area. The data of the research is the content of printed advertisement that focus on kinds of advertisement structure. The reseach design is descriptive qualitative research design. The result of this reeach, there are not all general structure of advertisement by Cheong theory occur in the printed advertisement “Burger King”. 

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Journal Info
TELL - US JOURNAL
Website

Abbrev

tell-us

Publisher

Universitas PGRI Sumatera Barat

Subject

Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

The purpose of TELL-US Journal is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of English research. TELL-US Journal is intended to be the journal for publishing articles reporting the results of research on English. The TELL-US Journal ...