Bulletin of Community Engagement
Vol. 3 No. 2 (2023): Bulletin of Community Engagement

Digitalisasi Produk UMKM Berbasis E-Katalog untuk Meningkatkan Komersialisasi Pemasaran di Lingkungan Komunitas UMKM PADUKA

Irianto, Wahyu Sakti Gunawan (Unknown)
Widiyaningtyas, Triyanna (Unknown)
Sujito, Sujito (Unknown)
Habibi, Muhammad Afnan (Unknown)
Syah, Abdullah Iskandar (Unknown)
Abdul Hadi, Afif (Unknown)
Fuadi, Ahmad (Unknown)



Article Info

Publish Date
07 Nov 2023

Abstract

The Indonesian economy has traditionally relied heavily on the vital contributions of Micro, Small, and Medium Enterprises (MSMEs) to support economic growth and national development. MSMEs not only create jobs but also drive economic growth, especially after economic crises. This community engagement focuses on the Kasembon Subdistrict in Malang Regency and involves the PADUKA MSME Community. In this program, the introduction of an E-Catalog is presented as a solution to improve the marketing of MSME products. The results show that the implementation of the E-Catalog has enhanced the efficiency of product marketing, facilitated access to product information, and provided benefits to consumers. However, challenges related to technology adaptation and diverse understandings need to be addressed. Continuous support and capacity-building in the form of training and mentoring are necessary to ensure the sustainability of this program. This initiative underscores the significant potential of technology in advancing MSMEs and emphasizes the need for a sustainable approach to drive local economic growth. Keywords: E-Catalog, Community Engagement, Economic Growth, Product Digitalization

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Journal Info

Abbrev

bce

Publisher

Subject

Religion Arts Humanities Education Social Sciences Other

Description

The mission of Bulletin of Community Engagement is to serve as the premier peer-reviewed, interdisciplinary journal to advance theory and practice related to all forms of outreach and engagement . This includes highlighting innovative endeavors; critically examining emerging issues, trends, ...