RISK : Jurnal Riset Bisnis dan Ekonomi
Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023

Pengaruh Personal Selling dan Display terhadap Intensi Pembelian Produk Distro di Kediri

Setiawati, Ike (Unknown)
Sudjiono (Unknown)
Nursamsu (Unknown)
Subianti, Tutut (Unknown)

Article Info

Publish Date
30 May 2023

Abstract

This study aimed to analyze the influence of personal selling and display of the product purchase intentions in steady distributions store. The research data was obtained from questionnaires (primary) of the product in store steady distributions. The findings showed that personal selling and display simultaneously (simultaneous) positive effect on purchase intentions, partial (t test) is obtained that display variable and dominant positive effect on purchase intentions. Of 29.8% variable purchase intention can be explained by the independent variable while the remaining 70.2% is explained by other variables outside of this study.

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Journal Info
RISK : Jurnal Riset Bisnis dan Ekonomi
Website

Abbrev

risk

Publisher

Universitas Kadiri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

RISK : Jurnal riset bisnis dan ekonomi adalah publikasi akademik yang fokus pada penelitian ilmiah di bidang ekonomi dan bisnis. Jurnal ini bertujuan untuk menyajikan temuan penelitian terbaru, analisis, dan pemahaman mendalam tentang berbagai aspek ekonomi dan bisnis. Jurnal ini mencakup berbagai ...