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All Journal Jurnal ABM Mengabdi RISK : Jurnal Riset Bisnis dan Ekonomi
Subianti, Tutut
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Personal Selling dan Display terhadap Intensi Pembelian Produk Distro di Kediri Setiawati, Ike; Sudjiono; Nursamsu; Subianti, Tutut
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i1.5210

Abstract

This study aimed to analyze the influence of personal selling and display of the product purchase intentions in steady distributions store. The research data was obtained from questionnaires (primary) of the product in store steady distributions. The findings showed that personal selling and display simultaneously (simultaneous) positive effect on purchase intentions, partial (t test) is obtained that display variable and dominant positive effect on purchase intentions. Of 29.8% variable purchase intention can be explained by the independent variable while the remaining 70.2% is explained by other variables outside of this study.
Strategi Inovatif Peningkatan Ekonomi Warga Desa Desa Peh Wetan Lidiawan, Angga Rizka; Sudjiono, Sudjiono; Subianti, Tutut; Hariyati, Alma
Jurnal ABM Mengabdi Vol 12 No 2 (2025): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v12i2.1754

Abstract

This aims to enhance the local economy through an entrepreneurial approach and the use of technology. Training was provided to community members on business management, digital marketing, and technology-based financial management to strengthen micro, small, and medium enterprises (MSMEs). By utilizing social media and e-commerce platforms, MSME owners were able to expand their markets, which were previously limited to local areas. The results of the program show that 75% of participants experienced an increase in income, mainly due to newly acquired knowledge in business management and digital marketing. Additionally, product diversification has started to develop, with some participants creating new products that are more aligned with current market trends. The success of this program demonstrates the importance of innovation and technology in driving local economic growth, as well as strengthening the economic resilience of rural communities. In the future, it is hoped that similar training programs can be expanded to reach more communities, creating sustainable economic development.
Co-Authors Angga Rizka Lidiawan Hariyati, Alma Nursamsu Setiawati, Ike Sudjiono