Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 3 No. 1 (2024): Ekalaya Journal

PENYULUHAN STRATEGI PEMASARAN PRODUK UMKM DI DESA SUNGAI BAUNG KECAMATAN MUARA BULIAN KABUPATEN BATANG HARI PROVINSI JAMBI

Laksono, Bangun Joko (Unknown)
Dewi, Ratna (Unknown)
Enita, Enita (Unknown)
Uliya, Uliya (Unknown)
Darma, Budi (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

Factually the value of entrepreneurship can be utilized as part of a marketing strategy. The objectives of this activity include: 1). Describe the business conditions of MSMEs in Sungai Baung Village? ; 2). Describe the form of MSME Marketing strategy in Sungai Baung Village?. Empirical studies show the urgency of marketing strategy practices to get  a positive trend of small and medium business development. With the holding of this community service, it was concluded that service activities on counseling marketing strategies to MSMEs in Sungai Baung Village could add insight and knowledge to MSME actors in developing their businesses

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Journal Info
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Website

Abbrev

home

Publisher

Nindikayla Publisher

Subject

Humanities Education Other

Description

Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia is a journal Community Service published by Nindikayla Publisher. This journal is published 3 times a year, in January, May, September. The article was published on the results of community service related to education, science, technology, ...