Fokus Abdimas
Vol 3, No 1: April 2024

Optimalisasi Manajemen Bisnis bagi Pelaku UMKM

Izzaty, Khairina Nur (Unknown)
Pujiastuti, Yanti (Unknown)
Wahyuni, Asri Nur (Unknown)
Yuliana, Rahmi (Unknown)
Rinwantin, Rinwantin (Unknown)
H, Suryakusuma Kholid (Unknown)



Article Info

Publish Date
20 May 2024

Abstract

In order to optimize sales and marketing of MSMEs to increase product sales as well as entrepreneurship training to revive the community economy in Tlogosari Kulon Village, Semarang. On this occasion, the STIE Bank Bpd Jateng Community Service ABDIMAS TEAM aimed at providing knowledge and skills to help MSMEs improve their business management. This activity includes outreach and counseling to MSME players regarding the basics of entrepreneurship, marketing and financial recording. assisting this business by providing insight and understanding for sellers to implement online sales and how to promote via digital online. This activity also helps to re-brand logos and product packaging, creating new product variants. Meanwhile, for the community, Community Service students want to help revive the economy during the current Covid-19 pandemic, namely by providing entrepreneurship training to make products that have marketable value. This activity really needs advice and moral and material support from all levels of society, and related agencies in realizing this activity in accordance with the approved funds

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Journal Info

Abbrev

abdimas

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh STIE Pelita Nusantara Semarang dengan tujuan mempublikasikan hasil kegiatan pengabdian kepada masyarakat yang bersifat aplikatif, inovatif, dan memberikan dampak nyata bagi masyarakat. Jurnal ini menjadi media untuk ...