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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE)
Sugiono Sugiono
Institut Bakti Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH HARGA DAN KEMUDAHAN PENGGUNAAN APLIKASI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN ONLINE Irma Aristia; Sugiono Sugiono; Rinnanik Rinnanik; Hikmatul Aliyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 1 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i1.2500

Abstract

The number of e-commerce in the digital era makes it easy for someone to make shopping transactions. E-commerce in Indonesia includes tokopedia bukalapak, shopee, lazada and blibli. Among young people, shopee is a very popular e-commerce for shopping transactions. The number of offers provided by the platform provides its own charm. With an attractive offer, this study aims, (1) Testing the effect of price on online purchasing decisions, (2) Testing the effect of ease of use of the shopee application on online purchasing decisions, (3) Testing the effect of price and ease of use of the shopee application on online purchasing decisions. The data collection techniques in this study were questionnaire, interview and documentation techniques. The population is all students of the faculty of economics and business at Bakti Nusantara Institute who have made purchase transactions at least 1 (one) time through the shopee application. The sample was taken with non probability sampling technique. This study uses multiple linear regression analysis, with the regression equation: Y = α + β1X1 + β2X2 + ℇ after the data is analysed, the regression equation is obtained as follows: Y = 4.660 + (-0.049X1 + 0.880X2). The sample in this study were 100 respondents from 468 students. The results of the study showed that the variables of Price and Ease of Use simultaneously had a positive and significant effect on Purchasing Decisions in students of the faculty of economics and business at Bakti Nusantara Institute, in the calculation of Fcount of 53.022 while Ftable is 3.07 and significant 0.000 <0.05. The R2 test results show that R Square 0.522 means that the purchase decision is obtained and explained by the price and ease of use variables.
THE IMPACT OF MODERN MARKETS TOWARD INCOME OF TRADITIONAL MARKET TRADERS Sugiono Sugiono; Tukasno Tukasno; Taufiq Taufiq
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7218

Abstract

The Way Jepara traditional market is a market whose management is still carried out conventionally and the interaction between traders and buyers is very intense. There is a bargaining process between traders and buyers to reach a price agreement that is considered appropriate for both parties. This condition is in stark contrast to the modern market which is starting to grow and develop rapidly in Way Jepara whose management concept is already organized and systemized. In modern markets, the interaction between traders and buyers is minimal because they have implemented the concept of self-service, which means that buyers serve themselves. This study aims to determine the difference in the income of Way Jepara market traders before and after the existence of the modern market. This research method uses a comparative research type to determine the difference in the income of Way Jepara market traders before and after the existence of the modern market. The data analysis used is the Related Sample t-Test because the income data used in this study is ratio data. The results of this study indicate that there is a significant difference in the income of Way Jepara traditional market traders between before and after the existence of the modern market. Thus the research hypothesis is accepted. Keywords: Income, Traditional Markets, Modern Markets, Traders, Economics
ANALYSIS OF THE SALES VOLUME ON BUSINESS INCOME: STUDY AT THE ISLAMIC BOARDING SCHOOL Imam Zamrozi; Sugiono Sugiono; Rinnanik Rinnanik; Evi Novitasari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13991

Abstract

This research aims to determine the effect of sales volume on business income at screen printing cutting sanpas (study at the Assya'roniyyah Islamic boarding school). This research method uses a quantitative approach. The population in this study was an unlimited number of students at the As-Sya'roniyyah Islamic boarding school. The sampling technique used Purposive Sampling Technique, with the criteria being that respondents had made purchases at the screen printing cutting department at least twice, were at least 15 years old, male or female. The data collection technique is through distributing questionnaires to respondents who meet the criteria. The data analysis method used is simple Linear Analysis with the SPSS (Statistics Product and Service Solution) program version 25. The research results prove that sales volume does not have a significant effect on business income. However, simultaneously sales volume has a positive and significant effect on business income. The conclusions from this research prove that the more and higher the sales volume, the higher the business income in this research. Keywords: Sales Volume, Business Income, Islamic Boarding School
Co-Authors Evi Novitasari Hikmatul Aliyah Imam Zamrozi Irma Aristia Rinnanik Rinnanik Rinnanik Rinnanik Taufiq Taufiq Tukasno Tukasno