Economica: Journal of Economic and Economic Education
Vol 12, No 2 (2024): Economica: Journal Of Economic And Economic Education

SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST

Mulya, Jumiatul - (Unknown)
Dwita, Vidyarini (Unknown)

Article Info

Publish Date
25 Jun 2024

Abstract

This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people. The results of the study reveal that SMMA has a positive and significant effect on perceived value, repurchase intention, e-WOM, and trust. Perceived value and trust have a positive and significant effect on repurchase intention. e-WOM has no significant effect on repurchase intention. SMMA has a positive and significant effect on repurchase intention which is mediated by perceived value and trust. SMMA has no significant effect on repurchase intention mediated by e-WOM.

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Journal Info
Economica: Journal of Economic and Economic Education
Website

Abbrev

economica

Publisher

Universitas PGRI Sumatera Barat

Subject

Economics, Econometrics & Finance Education

Description

Economica: Journal Of Economic And Economic Education, sebuah jurnal internasional elektronik, menyediakan forum untuk menerbitkan artikel penelitian asli, artikel ulasan dari pakar yang diundang, dan berita teknologi baru yang terkait dengan Riset ekonomi dan Riset pendidikan ekonomi. Jurnal ini ...