International Journal of Applied Research and Sustainable Sciences (IJARSS)
Vol. 1 No. 3 (2023): November 2023

Using Artificial Intelligence (AI) in Developing Marketing Strategies

Sri Handila Mirwan (Universitas Karya Dharma)
Puti Lenggo Ginny (Universitas Buddhi Dharma)
Dirmansyah Darwin (Universitas Karya Dharma)
Rahmat Ghazali (Universitas Sulawesi Barat)
Meldilianus N J Lenas (STIM LPI Makassar)

Article Info

Publish Date
30 Nov 2023

Abstract

This research explores the application of artificial intelligence (AI) in contemporary marketing strategies. Through case analysis of leading companies, the study uncovers how AI contributes to market data analysis, marketing personalization, trend forecasting, marketing process automation, recommendation systems, and chatbot development. Data was collected by studying existing literature and analyzing case studies of companies such as Amazon, Netflix, Starbucks, Spotify, Alibaba, and Sephora. The results show that using AI in marketing improves operational efficiency, enriches the customer experience, and increases engagement and loyalty

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Journal Info
International Journal of Applied Research and Sustainable Sciences (IJARSS)
Website

Abbrev

ijarss

Publisher

MULTITECH PUBLISHER

Subject

Religion Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Education

Description

International Journal of Applied Research and Sustainable Sciences (IJARSS) is an international journal published online monthly by the Multitech Publisher. The journal publishes research papers in the fields of social science, natural science, art, humanities, law, health sciences, technology, and ...