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All Journal Jurnal Ekonomi, Akutansi dan Manajemen Nusantara International Journal of Applied Research and Sustainable Sciences (IJARSS) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rahmat Ghazali
Universitas Sulawesi Barat
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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Using Artificial Intelligence (AI) in Developing Marketing Strategies Sri Handila Mirwan; Puti Lenggo Ginny; Dirmansyah Darwin; Rahmat Ghazali; Meldilianus N J Lenas
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i3.896

Abstract

This research explores the application of artificial intelligence (AI) in contemporary marketing strategies. Through case analysis of leading companies, the study uncovers how AI contributes to market data analysis, marketing personalization, trend forecasting, marketing process automation, recommendation systems, and chatbot development. Data was collected by studying existing literature and analyzing case studies of companies such as Amazon, Netflix, Starbucks, Spotify, Alibaba, and Sephora. The results show that using AI in marketing improves operational efficiency, enriches the customer experience, and increases engagement and loyalty
Shopee atau Tokopedia? Studi Perbedaan Tingkat Kepuasan Konsumen Belanja Online Pada Generasi Z di Kabupaten Majene Rahmat Ghazali; Dian Rahmayanti Rivai; Nur Ariyandani; Irawati Irawati; Futri Ayu Wulandari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6309

Abstract

This study aims to analyze the differences in online shopping satisfaction among Generation Z in Majene regency by comparing two e-commerce platforms, Shopee and Tokopedia, based on three aspects: price, service quality, and delivery service. Data were collected through questionnaires distributed to respondents. The sampling technique employed was purposive sampling, and the sample size was determined using Roscoe’s rule of thumb, resulting in a total of 60 respondents. The collected data were analyzed using descriptive analysis and a paired sample t-test. The results indicate significant differences in satisfaction levels in terms of service quality and price, while no significant difference was found in the delivery service aspect between the two platforms Shopee and Tokopedia.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Alfamidi Tinambung Kabupaten Polewali Mandar Indah Sari; Erwin Erwin; Rahmat Ghazali
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.12053

Abstract

This study aims to analyze the effect of service quality and product quality on customer satisfaction at Alfamidi Tinambung, Polewali Mandar Regency. This study uses a quantitative approach with a causal-associative design. A sample of 100 respondents was determined using the Lemeshow formula with a purposive sampling technique. Data were collected through a 1–5 Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that partially, service quality (t-count = 5.700 > t-table = 1.984; sig. = 0.000) and product quality (t-count = 4.576 > t-table = 1.984; sig. = 0.000) have a positive and significant effect on customer satisfaction. Simultaneously, both variables also have a significant effect (F-count = 79.456 > F-table = 3.09; sig. = 0.000) with a contribution of 62.3% (R Square = 0.623). Thus, all three hypotheses are accepted. This study recommends improving employee responsiveness and product availability management.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Alfamidi Tinambung Kabupaten Polewali Mandar Indah Sari; Erwin Erwin; Rahmat Ghazali
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.12053

Abstract

This study aims to analyze the effect of service quality and product quality on customer satisfaction at Alfamidi Tinambung, Polewali Mandar Regency. This study uses a quantitative approach with a causal-associative design. A sample of 100 respondents was determined using the Lemeshow formula with a purposive sampling technique. Data were collected through a 1–5 Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that partially, service quality (t-count = 5.700 > t-table = 1.984; sig. = 0.000) and product quality (t-count = 4.576 > t-table = 1.984; sig. = 0.000) have a positive and significant effect on customer satisfaction. Simultaneously, both variables also have a significant effect (F-count = 79.456 > F-table = 3.09; sig. = 0.000) with a contribution of 62.3% (R Square = 0.623). Thus, all three hypotheses are accepted. This study recommends improving employee responsiveness and product availability management.
Analisis Penerimaan Teknologi Pembayaran Digital Pada UMKM Di Kabupaten Majene: Pendekatan Technology Acceptance Model (TAM) Muhammad Yusuf Y.S; Dirmansyah Darwin; Rahmat Ghazali; Aswar Rahmat; Samsuardi Said
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 5 No. 1 (2026): Edisi Mei - Agustus In Progress
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis penerimaan teknologi pembayaran digital pada UMKM di Kabupaten Majene dengan menggunakan pendekatan Technology Acceptance Model (TAM). Variabel yang diuji meliputi kemudahan penggunaan, kemanfaatan, keamanan, dan kepercayaan terhadap penggunaan pembayaran digital. Data dikumpulkan melalui kuesioner yang dibagikan kepada 95 responden UMKM di Kabupaten Majene. Hasil analisis menunjukkan bahwa kemudahan penggunaan dan kemanfaatan berpengaruh signifikan terhadap keputusan UMKM untuk mengadopsi teknologi pembayaran digital. Namun, variabel keamanan dan kepercayaan memiliki pengaruh yang lebih kuat, dengan keamanan yang dirasakan menjadi faktor yang paling signifikan. Kepercayaan terhadap sistem pembayaran digital berperan penting dalam meningkatkan niat UMKM untuk mengadopsi teknologi ini. Model regresi yang digunakan menunjukkan bahwa sekitar 42,2% variasi dalam penerimaan pembayaran digital dapat dijelaskan oleh variabel-variabel yang diuji. Hasil penelitian ini memberikan wawasan bagi pihak terkait, terutama penyedia layanan pembayaran digital dan pemerintah, untuk memperhatikan faktor keamanan dan kepercayaan dalam mendorong adopsi teknologi pembayaran digital pada UMKM.
Co-Authors Aswar Rahmat Darwin, Dirmansyah Dian Rahmayanti Rivai Futri Ayu Wulandari Indah Sari Irawati Irawati Meldilianus N J Lenas Muhammad Yusuf Y.S Nur Ariyandani Puti Lenggo Ginny Samsuardi Said Sri Handila Mirwan