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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin Abdi-Dharma NIKAMABI : Jurnal Ekonomi & Bisnis EMaBi: Ekonomi Dan Manajemen Bisnis International Journal of Applied Research and Sustainable Sciences (IJARSS)

Puti Lenggo Ginny

Universitas Buddhi Dharma

Author-ID : 3384285

Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 12 Documents Claim Missing Document

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Articles

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Analisis Strategi Bersaing Perusahaan Yang Bergerak Dibidang Logistik Di Jakarta Puti Lenggo Ginny
Primanomics : Jurnal Ekonomi & Bisnis Vol 17 No 2 (2019): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Indonesia telah mencatat pertumbuhan ekonomi sebesar 12,3% selama periode 2009 sampai dengan 2014 yang mana salah satu faktor pendorong pertumbuhan ini berasal dari sektor logistik. Sebagai salah satu perusahaan BUMN yang bergerak di bidang logistik, Perusahaan logistik mengembangkan unit bisnis baru yang memberikan jasa dalam bidang kurir dan pengiriman dengan tujuan untuk mempertahankan eksistensi dan memperluas pangsa pasar dalam industri logisik. Beberapa kendala ditemukan dalam operasional unit bisnis tersebut baik yang bersifat internal maupun eksternal yang pada akhirnya berakibat tidak bertumbuhnya kontribusi laba terhadap perusahaan induk. Penelitian ini bertujuan untuk menganalisis strategi bersaing pada perusahaan logistik dengan melakukan analisis faktor internal dan faktor eksternal dengan menggunakan metode deskriptif kualitatif. Sumber daya, kapabilitas dan kompetensi inti digunakan sebagai analisis faktor internal dan analisis lingkungan makro dan Porter's Five Forces untuk analisis faktor eksternal. Disamping itu, penelitian ini akan memberikan rekomendasi dalam memformulasikan strategi bersaing yang tepat bagi perusahaan guna memenangkan kompetisi dalam industri logistik dengan menggunakan analisis SWOT dan strategi generik. Hasil yang diperoleh dari analisis yang dilakukan yaitu perusahaan logistik memiliki peluang dan ancaman yang relatif cukup besar dalam industri logistik dan beberapa kekuatan dan kelemahan pada sisi internal yang harus ditinjau kembali oleh perusahaan. Oleh karena itu, rekomendasi strategi yang tepat bagi perusahaan yaitu strategi fokus pada diferensiasi, menentukan target pasar yang lebih spesifik dalam pengembangan bisnis yang ada, menetapkan geografis dalam kegiatan operasional, memiliki asset yang cukup dan memadai untuk menunjang kegiatan operasional dan pemanfaatan yang optimal atas pengalaman dan reputasi perusahaan di dalam industri logistik.

Analyzing The Data Reading Interest Of Tangerang Citizens In Selecting Between Physical Books And E-Books Puti Lenggo Ginny; Rinintha Parameswari; Diana Silaswara
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.869

Reading activities can be done by anyone; children, teenagers, adults, even elderly people. However, these reading activities have much ignored by various circles, especially Indonesian citizens. In an era when technologies have not developed rapidly as today, people used physical books for reading. In practice, physical books are still the main choice, especially for Tangerang people. The reading interest of Tangerang people increased significantly since 2014 to 2019. However, a solution is required to develop literacy amidst modernity in responding to the development of an all-around technology era. E-book is the manifestation of the provision of profound knowledge through digital access with all its strengths and weaknesses. This study aims to identify which one that Tangerang people are more preferred; reading physical books or e-books. This study used qualitative-descriptive method. The data sources used were the result of a 10-day online survey and literature study as the secondary data. Research results indicate that based on the categories of the easiness in obtaining reading materials, and price, e-books are more superior because they are easily obtained and affordable. However, based on the comfort-wise category, physical books still become the preference of Tangerang people because they are clearer, appealing, and prevent eyestrain

The Effect Of Paylater Payment Methods On The Increase Of Impulse Purchases Rinintha Parameswari; Puti Lenggo Ginny
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1183

This research was conducted based on the researcher's desire to find out what factors in the pay later payment method can foster impulse buying, especially for consumers. The independent factor being studied is the Paylater Method (X) while the dependent factor is impulse buying (Y), and the selection of the discount factor is due to the easy payment using the Paylater method. Based on the results of the questionnaire which was processed using SPSS 23 with simple linear regression, it was found that the factors studied had an influence of 4,023. And the result is that X has a positive effect on Y, while based on the results of the R2 count, the value = 0.294 or in other words the discount variable only answers 29.4% of the problems that occur.

Peningkatan Kesejahteraan Mansyarakat Melalui Kegiatan Pembinaan UMKM Makanan Ringan Di Wilayah Tangerang Diana Silaswara; Rinintha Parameswari; Agus Kusnawan; Dian Anggraeni; Puti Lenggo Ginny
Abdi Dharma Vol. 1 No. 2 (2021): Abdi Dharma: Optimasi penyediaan internet, Literasi keuangan, Pajak koperasi, K
Publisher : LP3kM Universitas Buddhi Dharma

This activity is hold to Maximize and motivate the society of Tangerang city businessman of MSME. However the development is used to give solution of capital, marketing, product design and legality and motivation. The purpose of this training is to improve MSME Management Management, which is expected to increase its business in marketing products and using E-Commerce optimally.In this training, the on the spot method to the business field is used, the method of observation, discussion, and experience of the trainer and condition now days. The method of discussion and question and answer, as well as the provision of materials and practices for improving business planning management marketing management management (E- Commerce). Several participants were also asked to explain the results of their business plans. The hope is that the results of the evaluation of 30 training participants generally show an increase in knowledge and understanding after being given Marketing and E-commerce materials to improve the management of MSME management in Tangerang City

Effectiveness of Quality of Seminar Services and Corporate Image on Consumer Satisfaction of Seminar Services Puti Lenggo Ginny; Diana Silaswara; Rinintha Parameswari
eCo-Fin Vol. 4 No. 1 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i1.455

This research on the effect of service quality and company image on customer satisfaction with seminar services was prepared using the associative method to examine two or more variables. Data collection used is questionnaire data. Every company engaged in seminar and sales services is oriented to achieve maximum profit by using minimal data sources. Therefore, marketing as a part of the company's body has a very important role for the development and survival of the company itself.Image is the most important tangible asset owned by the company. A good image can support the company's competitiveness and can also be a protection in times of crisis. Besides that, a good image can also be an attraction for executives and increase the effectiveness of marketing strategies and save operational costs.This study aims to determine how much influence service quality has on consumer satisfaction and corporate image at the Seminar Service Company. It can be seen from the results of the calculation of the correlation coefficient, which is 0.523 which means strong and the calculation of the coefficient of determination of 27.4% affects the company's image to consumers. And it can be seen from t count of 4.607 and t table of 1,978 which is greater than t count.So, by knowing the response of service quality and company image to customer satisfaction at the Seminar Service Company, it is hoped that it can provide input to satisfy consumers in improving the quality of service and company image that has been carried out.

Potensi Pengembangan Usaha Peternakan Sapi Babussalam Al Barokah Pada Kawasan Sapi Ternak Di Kabupaten Bogor Puti Lenggo Ginny; Canggih Gumanky Farunik; Tjong Se Fung
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.209

Dairy Farming Business experienced an increase in production as of 2017, but was only able to meet 22% of the national milk consumption needs in the same year. This is in the perspective of a business feasibility study, it is considered that it has not maximized its potential. The main reason why the national milk demand is high is the high dependence of dairy farmers on the milk processing industry. On the other hand, the milk processing industry itself prioritizes imported raw materials. This situation will not be profitable for cattle farmers, where they are like "trapped" in the supply chain without any certainty to develop their business. This study aims to answer these problems through a business feasibility study approach, so that it can provide recommendations for dairy farmers and entrepreneurs to develop their businesses, according to their potential. The approach used in this research is a business feasibility study analysis by taking into account the non-financial and financial aspects simultaneously to find the potential for development in a business. Non-financial aspects consist of law, market and marketing, technical and technology, management and human resources, economic and social, environment. While the financial aspect consists of financial payback period, net present value, internal rate of return, profitability index. The expected results of this research are the feasibility of livestock business and business development recommendations based on their potential.

Implementasi Strategi CRM dan Penggunaan Digital Marketing pada UMKM di Credit Union Madani Kotabumi Tangerang Cynthia; Cindy Anisya; Devania Widya; Diana Silaswara; Puti Lenggo Ginny; Metta Susanti; Suryadi Winata; Limajatini
Abdi Dharma Vol. 2 No. 2 (2022): Abdi Dharma: Keuangan, Manajemen persediaan, Perpajakan, Etika bisnis UMKM, Dig
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v2i2.1732

This student creativity development activity was carried out based on the collaboration between the Faculty of Business, Buddhi Dharma University and KSP Madani which was held at KSP Madani Credit Union Kotabumi, Tangerang City. Banten Province. The training participants are UMKM members of cooperatives, and the activities are carried out within a period of three months, with training activities planned in the form of focus group discussions, material presentations and interactive question-and-answer between the giver of materials and training and mentoring participants. The material provided was in accordance with the needs requested by KSP Madani at the beginning of the meeting, namely knowledge and implementation of Customer Relationship Management (CRM) for UMKM actors under the guidance of KSP Credit Union Madani. Participants from the training are members of the Madani cooperative, which are UMKM business actors in the Culinary and Services sector The output plan of this student creativity development activity is in the form of improving the performance of cooperative management.

Pemanfaatan Aplikasi Gobiz dan Grab Merchant untuk Meningkatkan Pendapatan UMKM Dimasa Pandemik Covid19 Rinintha Parameswari; Diana Silaswara; Puti Lenggo Ginny; Agus Kusnawan; Rr Dian Anggraeni
Abdi Dharma Vol. 2 No. 1 (2022): Abdi Dharma: Peluang usaha, Digital marketing, Peningkatan pendapatan UMKM, Ket
Publisher : LP3kM Universitas Buddhi Dharma

This activity explains the convenience of the applications and motivates the community of MSME actors in Teluk Naga, Tangerang, to use the applications offered by GoJek and Grab. The purpose of this training is to increase the income of MSME actors during the pandemic because the application can increase their income. After all, it is much easier to reach consumers. In this training, we used the on-the-spot method, the method of observation, discussion, and the trainer's experience and current conditions. These methods of the discussions, the question and the answer, as well as the provision of materials and practices to improve business planning management, online marketing management (E-Commerce). Several participants are also asked to explain the results of their business plans. It is hoped that the results of the evaluation of the 25 training participants, in general, can increase the knowledge, understanding and income of MSME actors in Teluk Naga Village, Tangerang.

The Influence of Customer Relationship Management and Service Quality on Customer Satisfaction On the Tokopedia Marketplace Puti Lenggo Ginny; Rinintha Parameswari; Canggih Gumanky Farunik
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 3 (2022): EMaBI
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tokopedia is a huge marketplace in Indonesia, such a state becomes one of the reasons of which the study was conducted, namely to discover the extent to which Customer Relationship Management (X1) and Service Quality (X2) affect Customer Satisfaction (Y). This study was a casual descriptive research that collected data through questionnaire as primary data. The study acquired 50 respondents in which the results were processed using SPSS26 to discover the effect of Variables X1 and X2 on Y. The study results have concluded that the factors of customer relationship management and service quality positively affect the decision making of customers. These two factors affected more than 64 percent in establishing the condition of customer satisfaction.

PELATIHAN SOFT SKILL KEWIRAUSAHAAN PADA PUJA BHAKTI REMAJA CETIYA VIJJA GANA DI KOTA TANGERANG Shandi Hartayo; Puti Lenggo Ginny; Canggih Gumanky Farunik; Diana Silaswara; Alexander; Agustinus Priyowidodo; Erizka Trinurfa Yuliadi; Yanti Puspa Rini
Abdi Dharma Vol. 3 No. 1 (2023): Abdi Dharma: Penyuluhan E-Commerce, Ekonomi Digital, Manajemen Keungan, Pengola
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i1.2086

Tujuan dari kegiatan PKM (Pengembangan Kreativitas Mahasiswa) ini adalah memberikan bekal pengetahuan pendidikan non-formal di bidang kewirausahaan kepada pemuda Cettiya Vijja Gana. Kegiatan PKM ini dilaksanakan bekerja sama antara Fakultas Buddhi Dharma dan Yayasan Vijja Gana Adhikara yang diselenggarakan di Cettiya Vijja Gana, Kotabumi, Kabupaten Tangerang. Kegiatan berlangsung selama tiga bulan. Pelatihan dilakukan dalam bentuk presentasi materi, diskusi, tanya jawab, dan pembinaan bagi peserta pelatihan. Materi yang disampaikan oleh pembicara disesuaikan dengan kebutuhan pemuda Cettiya Vijja Gana. Target output dari kegiatan PKM ini adalah peningkatan soft skill dalam bidang kewirausahaan untuk pemuda Cettiya Vijja Gana.

Co-Authors Agus Kusnawan Agustinus Priyowidodo Alexander Canggih Gumanky Farunik Cindy Anisya Cynthia Devania Widya Dian Anggraeni Diana Silaswara Dirmansyah Darwin Erizka Trinurfa Yuliadi Limajatini Meldilianus N J Lenas Metta Susanti Rahmat Ghazali Rinintha Parameswari Rr Dian Anggraeni Ruben Samuel Aristian Shandi Hartayo Sri Handila Mirwan Suryadi Winata Tjong Se Fung Yanti Puspa Rini

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