Article Per Year (5 Year)
p-Index From 2020 - 2025
1.347
P-Index
This Author published in this journals
All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin NIKAMABI : Jurnal Ekonomi & Bisnis EMaBi: Ekonomi Dan Manajemen Bisnis International Journal of Applied Research and Sustainable Sciences (IJARSS)
Puti Lenggo Ginny
Universitas Buddhi Dharma
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Analisis Strategi Bersaing Perusahaan Yang Bergerak Dibidang Logistik Di Jakarta Puti Lenggo Ginny
Primanomics : Jurnal Ekonomi & Bisnis Vol 17 No 2 (2019): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.714 KB) | DOI: 10.31253/pe.v17i2.172

Abstract

Indonesia telah mencatat pertumbuhan ekonomi sebesar 12,3% selama periode 2009 sampai dengan 2014 yang mana salah satu faktor pendorong pertumbuhan ini berasal dari sektor logistik. Sebagai salah satu perusahaan BUMN yang bergerak di bidang logistik, Perusahaan logistik mengembangkan unit bisnis baru yang memberikan jasa dalam bidang kurir dan pengiriman dengan tujuan untuk mempertahankan eksistensi dan memperluas pangsa pasar dalam industri logisik. Beberapa kendala ditemukan dalam operasional unit bisnis tersebut baik yang bersifat internal maupun eksternal yang pada akhirnya berakibat tidak bertumbuhnya kontribusi laba terhadap perusahaan induk. Penelitian ini bertujuan untuk menganalisis strategi bersaing pada perusahaan logistik dengan melakukan analisis faktor internal dan faktor eksternal dengan menggunakan metode deskriptif kualitatif. Sumber daya, kapabilitas dan kompetensi inti digunakan sebagai analisis faktor internal dan analisis lingkungan makro dan Porter's Five Forces untuk analisis faktor eksternal. Disamping itu, penelitian ini akan memberikan rekomendasi dalam memformulasikan strategi bersaing yang tepat bagi perusahaan guna memenangkan kompetisi dalam industri logistik dengan menggunakan analisis SWOT dan strategi generik. Hasil yang diperoleh dari analisis yang dilakukan yaitu perusahaan logistik memiliki peluang dan ancaman yang relatif cukup besar dalam industri logistik dan beberapa kekuatan dan kelemahan pada sisi internal yang harus ditinjau kembali oleh perusahaan. Oleh karena itu, rekomendasi strategi yang tepat bagi perusahaan yaitu strategi fokus pada diferensiasi, menentukan target pasar yang lebih spesifik dalam pengembangan bisnis yang ada, menetapkan geografis dalam kegiatan operasional, memiliki asset yang cukup dan memadai untuk menunjang kegiatan operasional dan pemanfaatan yang optimal atas pengalaman dan reputasi perusahaan di dalam industri logistik.
Analyzing The Data Reading Interest Of Tangerang Citizens In Selecting Between Physical Books And E-Books Puti Lenggo Ginny; Rinintha Parameswari; Diana Silaswara
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.869

Abstract

Reading activities can be done by anyone; children, teenagers, adults, even elderly people. However, these reading activities have much ignored by various circles, especially Indonesian citizens. In an era when technologies have not developed rapidly as today, people used physical books for reading. In practice, physical books are still the main choice, especially for Tangerang people. The reading interest of Tangerang people increased significantly since 2014 to 2019. However, a solution is required to develop literacy amidst modernity in responding to the development of an all-around technology era. E-book is the manifestation of the provision of profound knowledge through digital access with all its strengths and weaknesses. This study aims to identify which one that Tangerang people are more preferred; reading physical books or e-books. This study used qualitative-descriptive method. The data sources used were the result of a 10-day online survey and literature study as the secondary data. Research results indicate that based on the categories of the easiness in obtaining reading materials, and price, e-books are more superior because they are easily obtained and affordable. However, based on the comfort-wise category, physical books still become the preference of Tangerang people because they are clearer, appealing, and prevent eyestrain
The Effect Of Paylater Payment Methods On The Increase Of Impulse Purchases Rinintha Parameswari; Puti Lenggo Ginny
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1183

Abstract

This research was conducted based on the researcher's desire to find out what factors in the pay later payment method can foster impulse buying, especially for consumers. The independent factor being studied is the Paylater Method (X) while the dependent factor is impulse buying (Y), and the selection of the discount factor is due to the easy payment using the Paylater method. Based on the results of the questionnaire which was processed using SPSS 23 with simple linear regression, it was found that the factors studied had an influence of 4,023. And the result is that X has a positive effect on Y, while based on the results of the R2 count, the value = 0.294 or in other words the discount variable only answers 29.4% of the problems that occur.
Effectiveness of Quality of Seminar Services and Corporate Image on Consumer Satisfaction of Seminar Services Puti Lenggo Ginny; Diana Silaswara; Rinintha Parameswari
eCo-Fin Vol. 4 No. 1 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i1.455

Abstract

This research on the effect of service quality and company image on customer satisfaction with seminar services was prepared using the associative method to examine two or more variables. Data collection used is questionnaire data. Every company engaged in seminar and sales services is oriented to achieve maximum profit by using minimal data sources. Therefore, marketing as a part of the company's body has a very important role for the development and survival of the company itself.Image is the most important tangible asset owned by the company. A good image can support the company's competitiveness and can also be a protection in times of crisis. Besides that, a good image can also be an attraction for executives and increase the effectiveness of marketing strategies and save operational costs.This study aims to determine how much influence service quality has on consumer satisfaction and corporate image at the Seminar Service Company. It can be seen from the results of the calculation of the correlation coefficient, which is 0.523 which means strong and the calculation of the coefficient of determination of 27.4% affects the company's image to consumers. And it can be seen from t count of 4.607 and t table of 1,978 which is greater than t count.So, by knowing the response of service quality and company image to customer satisfaction at the Seminar Service Company, it is hoped that it can provide input to satisfy consumers in improving the quality of service and company image that has been carried out.
Potensi Pengembangan Usaha Peternakan Sapi Babussalam Al Barokah Pada Kawasan Sapi Ternak Di Kabupaten Bogor Puti Lenggo Ginny; Canggih Gumanky Farunik; Tjong Se Fung
eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i1.209

Abstract

Dairy Farming Business experienced an increase in production as of 2017, but was only able to meet 22% of the national milk consumption needs in the same year. This is in the perspective of a business feasibility study, it is considered that it has not maximized its potential. The main reason why the national milk demand is high is the high dependence of dairy farmers on the milk processing industry. On the other hand, the milk processing industry itself prioritizes imported raw materials. This situation will not be profitable for cattle farmers, where they are like "trapped" in the supply chain without any certainty to develop their business. This study aims to answer these problems through a business feasibility study approach, so that it can provide recommendations for dairy farmers and entrepreneurs to develop their businesses, according to their potential. The approach used in this research is a business feasibility study analysis by taking into account the non-financial and financial aspects simultaneously to find the potential for development in a business. Non-financial aspects consist of law, market and marketing, technical and technology, management and human resources, economic and social, environment. While the financial aspect consists of financial payback period, net present value, internal rate of return, profitability index. The expected results of this research are the feasibility of livestock business and business development recommendations based on their potential.
The Influence of Customer Relationship Management and Service Quality on Customer Satisfaction On the Tokopedia Marketplace Puti Lenggo Ginny; Rinintha Parameswari; Canggih Gumanky Farunik
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 3 (2022): EMaBI
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tokopedia is a huge marketplace in Indonesia, such a state becomes one of the reasons of which the study was conducted, namely to discover the extent to which Customer Relationship Management (X1) and Service Quality (X2) affect Customer Satisfaction (Y). This study was a casual descriptive research that collected data through questionnaire as primary data. The study acquired 50 respondents in which the results were processed using SPSS26 to discover the effect of Variables X1 and X2 on Y. The study results have concluded that the factors of customer relationship management and service quality positively affect the decision making of customers. These two factors affected more than 64 percent in establishing the condition of customer satisfaction.
Pengaruh Personal Selling, Media Promosi, dan Citra Merek Terhadap Kepuasan Keputusan Pembelian Konsumen pada PT. Cyberindo Aditama Ruben Samuel Aristian; Puti Lenggo Ginny
NIKAMABI Vol. 2 No. 2 (2023): NIKAMABI : Jurnal Ekonomi & Bisnis
Publisher : Faculty bussines

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v2i2.2580

Abstract

Penelitian ini dipergunakan guna mengetahui apakah ada pengaruh dari Personal Selling, Media Promosi, serta Citra Merek terhadap Keputusan Pembelian Konsumen pada PT. Cyberindo Aditama. Penelitian ini dilaksanakan dengan cara menyebar kuesioner pada 150 responden yang merupakan konsumen Wi-Fi PT. Cyberindo Aditama. Pengambilan sampel di penelitian ini dilaksanakan dengan metode purposive sampling secara accidental sampling. Hasil dari penelitian ini mempergunakan metode analisis linear berganda sehingga didapat kesimpulan bahwa pada saat Personal Selling (X1) terjadi kenaikan atau penurunan senilai satu poin, maka Keputusan Pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,562. Ketika Media Promosi (X2) terjadi kenaikan atau penurunan senilai satu poin, maka keputusan pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,104. Ketika Citra Merek (X3) terjadi kenaikan atau penurunan senilai satu poin, maka keputusan pembelian (Y) hendak terjadi kenaikan atau penurunan senilai 0,184. Berdasarkan uji F didapat Fhitung untuk Personal Selling, Media Promosi, dan Citra Merek. Dapat ditentukan bahwa nilai Fhitung > Ftabel atau  117,587 > 2,67 dengan tingkat sig. 0,00 < 0,05. Akibatnya bisa disimpulkan bahwasanya Ho ditolak serta Ha diterima, dimana berarti ada pengaruh signifikan dari variabel Personal Selling, Citra Merek, serta Media Promosi terhadap Keputusan Pembelian pada PT. Cyberindo Aditama.
Using Artificial Intelligence (AI) in Developing Marketing Strategies Sri Handila Mirwan; Puti Lenggo Ginny; Dirmansyah Darwin; Rahmat Ghazali; Meldilianus N J Lenas
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i3.896

Abstract

This research explores the application of artificial intelligence (AI) in contemporary marketing strategies. Through case analysis of leading companies, the study uncovers how AI contributes to market data analysis, marketing personalization, trend forecasting, marketing process automation, recommendation systems, and chatbot development. Data was collected by studying existing literature and analyzing case studies of companies such as Amazon, Netflix, Starbucks, Spotify, Alibaba, and Sephora. The results show that using AI in marketing improves operational efficiency, enriches the customer experience, and increases engagement and loyalty
Co-Authors Canggih Gumanky Farunik Diana Silaswara Dirmansyah Darwin Meldilianus N J Lenas Rahmat Ghazali Rinintha Parameswari Ruben Samuel Aristian Sri Handila Mirwan Tjong Se Fung