Student Scientific Creativity Journal
Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal

Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee

Indri Sri Asdini (Unknown)
Azahra Salwa (Unknown)
Sylvia Amanda (Unknown)
Danny Ajar Baskoro (Unknown)
Lenti Susana Saragih (Unknown)

Article Info

Publish Date
17 Jun 2024

Abstract

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.

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Journal Info
Student Scientific Creativity Journal
Website

Abbrev

sscj

Publisher

Amik Veteran Purwokerto

Subject

Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

1. Ilmu Sosial 2. Ilmu Ekonomi 3. Akuntansi 4. Manajemen 5. Kebudayaan 6. Pendidikan 7. Sejarah 8. Pariwisata 9. Gender 10. Humaniora 11. Seni Budaya 12. Linguistik 13. Sastra 14. Filsafat 15. Studi Agama 16. Studi Media dan Komunikasi 17. Berbagai bidang penelitian yang ...