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All Journal Jurnal Manajemen Pendidikan Jurnal Pendidikan Ekonomi Cyberspace: Jurnal Pendidikan Teknologi Informasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA JAMI: Jurnal Ahli Muda Indonesia Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Formosa Journal of Applied Sciences (FJAS) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Sains Ekonomi (JSE) Jurnal Mahasiswa Kreatif Jurnal Intelek Dan Cendikiawan Nusantara Economic: Journal Economic and Business Jurnal Bisnis Inovatif dan Digital Sustainable
Danny Ajar Baskoro
Fakultas Ekonomi, Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Evaluation Analysis of Teacher Competency Test Results (UKG) with the CIPP Model in East Luwu Regency Andi Taufiq Umar; Danny Ajar Baskoro; Rossy Pratiwy Sihombing
Formosa Journal of Applied Sciences Vol. 1 No. 7 (2022): Desember 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v1i7.2203

Abstract

The teaching profession as the spearhead of a country's education continues to receive attention, especially efforts to increase self-development and professionalism. Teacher Competency Test (UKG) is a program developed in order to map teacher abilities, both pedagogic abilities and professionalism. This research was conducted with the aim of evaluating the implementation of the UKG program in East Luwu Regency, which included the implementation process, the obstacles experienced and their causes, and the results obtained. Thus, this research is expected to provide information that can be used as an alternative in planning and implementing UKG in the future. This study uses the CIPP evaluation model, which includes Context, Input, Process, Product. The results showed that the percentage of teachers who met the graduation standard was 33.98% and 66.02% did not fulfill it with a score below 55.
Digitalisasi Sistem Informasi dan Administrasi Desa Sebagai Upaya Menuju Desa Cerdas di Desa Kolam, Percut Sei Tuan, Deli Serdang, Sumatera Utara Danny Ajar Baskoro; Indra Maipita; Fitrawaty Fitrawaty; Faisal Rahman Dongoran
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i3.14339

Abstract

Pengabdian ini bertujuan untuk mewujudkan desa cerdas di Desa Kolam melalui pengembangan aplikasi dan website yang mengintegrasikan sistem informasi dan administrasi. Dalam pengabdian ini, dilakukan pelatihan dan sosialisasi kepada masyarakat desa serta aparatur desa untuk meningkatkan pengetahuan dan keterampilan mereka terkait teknologi informasi. Evaluasi dan umpan balik dilakukan untuk memastikan keberhasilan program ini. Dengan adanya aplikasi dan website, efisiensi administrasi desa meningkat, akses terhadap informasi menjadi lebih mudah, dan transparansi dalam penyelenggaraan pemerintahan desa terwujud. Masyarakat desa juga turut berpartisipasi aktif dalam penggunaan aplikasi dan memanfaatkannya untuk kepentingan sehari-hari, seperti mendapatkan informasi tentang pelayanan publik, melaporkan permasalahan, dan mengakses data penting. Melalui pengabdian ini, terjadi perubahan yang signifikan dalam meningkatkan pengetahuan dan keterampilan masyarakat desa dalam penggunaan teknologi informasi. Masyarakat desa semakin sadar akan manfaat digitalisasi dalam memajukan pemerintahan desa dan meningkatkan kualitas hidup mereka. Pengabdian ini menjadi langkah awal menuju desa cerdas di Desa Kolam, di mana penerapan teknologi informasi menjadi landasan yang kuat dalam pengembangan desa secara holistik dan berkelanjutan.
Pengembangan Laboratorium Bisnis Digital Sebagai Pra Inkubator Bisnis Untuk Meningkatkan Kreativitas Kewirausahaan Mahasiswa FE Unimed Novita Indah Hasibuan; Danny Ajar Baskoro; Alfi Nura
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 4, No 4 (2023): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v4i4.15540

Abstract

This study aims to develop a Digital Business Laboratory as a pre-business incubator. The research was conducted in a series of stages, including needs identification, mentor mobilization, module development, in-lab training, orientation, and assessment. The initial stage of the research was identification, in which students were given the opportunity to identify their wants and expectations regarding research and entrepreneurship programs. The next stage is mentor mobilization, in which experienced mentors from industry and academia are involved. Next, a module was developed, which included learning materials related to the managerial, financial, and marketing aspects of the business. Training in the laboratory was conducted using the prepared e-modules, supported by statistical software, social media, and adequate hardware. The results of this study indicate that the Digital Business Laboratory contributes significantly to enhancing the entrepreneurial creativity of student of the Faculty of Economics, State University of Medan. Students gave a positive assessment of the insights and knowledge provided by the laboratory, as well as its influence on understanding the managerial, financial, and marketing aspects of business. The use of media, such as Google Trends and social media analysis, is also considered beneficial in gaining relevant market insights. In addition, training in the laboratory and the assessments conducted provided a clear picture of students' entrepreneurial abilities. Students also felt that the Digital Business Laboratory met their expectations as a pre-business incubator and helped them develop skills and knowledge that could be applied in the business world.
Analisis Strategi Komunikasi Pemasaran Nronlineshop_ Di Platform Shopee Nadya Rahmadhani; Dilla Syadzwina; Jois Simarmata; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the marketing communication strategy used by Nronlineshop_ on the Shopee e-commerce platform. In the rapidly developing digital era, marketing communication strategy is a key factor in determining the success of an online business. Its aim is to increase visibility, sales, and customer loyalty with effective and efficient strategies. The research employs a method of library study and a qualitative approach, focusing on theory and a case study of Nronlineshop_. The findings show that Nronlineshop_ implements a strategy that includes promotional tools in marketing communication such as advertising, sales promotion, public relations, personal selling, and direct marketing. The main challenge is the intense competition on Shopee, necessitating better product and service differentiation. The recommendations given include developing differentiation strategies, collaborating with influencers, integrating marketing channels, and understanding technology trends.
PENGARUH KESIAPAN BELAJAR SISWA TERHADAP HASIL BELAJAR PADA MATA PELAJARAN IPS EKONOMI DI KELAS VII SMP NEGERI 4 SINJAI KABUPATEN SINJAI Danny Ajar Baskoro, Jabal Ahsan, Andi Taufiq Umar,
723-4037
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/jse.v4i1.3474

Abstract

ABSTRAKPengaruh kesiapan belajar dengan hasil belajar IPS Ekonomi siswa Kelas VIII SMP Negeri 4 Sinjai Kabupaten Sinjai. Variabel yang diteliti dalam penelitian ini ada 2 yaitu kesiapan belajar sebagai variabel X dan hasil belajar IPS Ekonomi siswa sebagai variabel Y.Hasil analisis deskriptif menunjukkan bahwa kesiapan belajar siswa berada pada kategori tinggi yaitu 23 orang (74,19%) dengan skor tertinggi 79 dan skor terendah 56, skor rata-rata 71,52 dan standar deviasi 0,92. Sedangkan variabel hasil belajar siswa berada dalam kategori sangat tinggi yaitu 26 orang (83,88%) dengan skor tertinggi 90, skor terendah 65, skor rata-rata 81,45 dan standar deviasi 1,02.Hasil analisis pengujian data pada uji normalitas diperoleh populasi yang berdistribusi normal. Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh yang signifikan antara kesiapan belajar dengan hasil belajar IPS Ekonomi siswa Kelas VIII SMP Negeri 4 Sinjai Kabupaten Sinjai dimana taraf signifikan α = 0,05 dengan    = 0,82 dan thitung=7,73 sedangkan ttabel=t(0,05)(29)=2,045, karena thitung > ttabel. Sehingga dapat diindikasikan bahwa pengaruh kesiapan belajar dengan hasil belajar pada mata pelajaran IPS Ekonomi siswa Kelas VIII SMP Negeri 4 Sinjai Kabupaten Sinjai sebesar 74,19 %.Kata Kunci : Kesiapan Belajar, Hasil Belajar
Strategi Komunikasi Bisnis Pada Produk MS Glow Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Mahasiswa Kreatif Vol. 2 No. 3 (2024): Mei : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i3.3263

Abstract

To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of course, MS Glow uses social media in the form of Instagram as new media to convey various information about skin care. Of course, the thing that is taken into consideration is the high and increasing number of Instagram users from Indonesia every year so that Instagram is considered effective for conveying this information. Apart from that, the dominant market segment of Instagram users is millennials and adults. This is of course related to the communication strategy conveyed by Instagram @msglowbeauty because the information conveyed is quite scientific information and of course only understood by people who are growing up or adults.
ANALISIS ATRIBUT TOKO DAN KEPUTUSAN PEMBELIAN DI SWALAYAN MAJU BERSAMA MEDAN Baskoro, Danny Ajar; Ahsan, Jabal; Nasir, M.
JAMI: Jurnal Ahli Muda Indonesia Vol. 4 No. 2 (2023): Desember 2023
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v4i2.150

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kelengkapan barang, harga, lokasi toko, dan pelayanan terhadap keputusan pembelian di Swalayan Maju Bersama Medan. Penelitian ini menggunakan metode survei dengan responden sebanyak 100 orang yang pernah melakukan pembelian. Hasil penelitian menunjukkan bahwa kelengkapan barang, harga, lokasi toko, dan pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Kelengkapan barang memiliki pengaruh yang paling besar, diikuti oleh harga, lokasi toko, dan pelayanan. Dalam konteks penelitian ini, atribut toko memiliki dampak yang signifikan terhadap keputusan pembelian konsumen di Swalayan Maju Bersama. Diversifikasi dan peningkatan atribut toko, serta penyesuaian harga yang bijak, dapat menjadi strategi yang relevan bagi Swalayan Maju Bersama untuk meningkatkan daya tarik dan memenuhi kebutuhan konsumen dengan lebih baik. Keterbatasan penelitian ini, seperti ukuran sampel yang terbatas pada satu lokasi toko, perlu diperhatikan dalam interpretasi hasil.
Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee Indri Sri Asdini; Azahra Salwa; Sylvia Amanda; Danny Ajar Baskoro; Lenti Susana Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3554

Abstract

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.
Hambatan Komunikasi dan Penyelesaian Konflik Dalam Negosiasi Bisnis Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Danny Ajar Baskoro; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3555

Abstract

Modern business, whether in trade of goods or services, is experiencing rapid growth that contributes to the global economy. However, globalization and technological advancements have brought challenges in communication and conflict resolution, especially in cross-cultural negotiations. This research aims to investigate communication barriers and conflict resolution strategies in the context of multicultural business negotiations, focusing on factors influencing intercultural communication and effective approaches to conflict resolution. A literature review approach is employed in this study. Data is collected from various related literature, including books, scientific journals, and articles discussing communication barriers and conflict resolution in business from 2015 to 2024. The data is critically analyzed to identify the relationship between communication barriers and conflict resolution in business negotiations. The research results indicate that language differences, communication styles, social norms, business ethics, and perceptions of time are major barriers in intercultural communication that can disrupt business negotiations. These barriers often lead to misunderstandings and conflicts that can damage business relationships. Additionally, interest-based approaches and Pancasila-based deliberation are identified as effective conflict resolution strategies, emphasizing the values of democracy, kinship, and mutual cooperation.
Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3556

Abstract

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements
Co-Authors , Miftah El Fikri Alfi Nura Allya Ega Annisa Hutauruk Andi Taufiq Umar Anindia Jovita Br Ginting Arisman purba Azahra Salwa Barus, Peter Nov Br Simbolon, Fany Setya Rohani Christian Putra Tarigan Dilla Syadzwina Dwi Rahmadani Faisal Rahman Dongoran Fitrawaty Fitrawaty Hasibuan, Novita Indah Hermika Pinem Indra Maipita Indri Sri Asdini Jabal Ahsan Jois Simarmata Junedi Sugianto Pakpahan Lenti Susana Saragih Lenti Susanna Saragih lidya Mutiara Hutasoit Linsa Febby Br Barus M Nasir Mei Lani Sembiring Mohammad Zuber Abd Majid Monika Ayu Lumbantoruan Muhammad Bukhori Dalimunthe Muhammad Nasir Nadia Amelia Elyana Poluan Nadia Amelia Poluan Nadya Rahmadhani Naomi simanjuntak Novita Indah Hasibuan Olivia Theresia Manurung Putri dwi jelita waruwu Resy Tamara Richna Handriyani Riza Indriani Ronauli Fransiska Sinaga Rossy Pratiwy Sihombing Sefin, Sefin Selvia Santa Maria Siallagan Sepania Tiarasi Lumban Tobing Sihaloho, Sarah Debora Simarmata, Maygel Maniar Siti Chairani Lubis Siti Patimah Hasibuan Syifa Andhini Sylvia Amanda Yemima Imanuel Gea Yulie Aisyah Binrany