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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Student Scientific Creativity Journal Jurnal Manajemen dan Ekonomi Kreatif Akuntansi: Jurnal Riset Ilmu Akuntansi
Lenti Susana Saragih
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analisis Kelayakan Usaha ditinjau dari Aspek Pasar dan Pemasaran: Studi Kasus Pada Warung Rumah Makan Kak Ira Esyha Nur Azizah; Fitri Rahmadani; Kiki Pramana; Putri Kemala Dewi Lubis; Lenti Susana Saragih
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk melakukan analisis kelayakan usaha dengan fokus pada aspek pasar dan pemasaran, menggunakan Warung Rumah Makan Kak Ira sebagai studi kasus. Jenis penelitian yang di gunakan adalah kualitatif, dimana data di peroleh langsung dari lapangan melalui survei dan wawancara.Adapun informasi dalam penelitian ini yaitu memiliki 3 karyawan dan 1orang pemilik warung. Analisis data yang digunakan adalah analisis deskriptif dari hasil wawancara terkait dengan kelayakan bisnis dari aspek pasar dan pemasaran yang terdiri dari produk, harga, tempat, promosi, SDM, proses. Dari hasil penelitian ini menunjukkan bahwa Warung Rumah Makan Kak Ira mengimplementasikan strategi alternatif dari segi pasar dan pemasaran sehingga bisa di katakan layak untuk di kembangkan.
Dampak Brand Positioning Terhadap Persepsi Konsumen Dan Niat Membeli di Toko Kijora Lemang Batok Christian Putra Tarigan; Jois Simarmata; Lidia Mutiara Hutasoit; Lenti Susana Saragih
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.290

Abstract

This research aims to evaluate the impact of brand positioning strategies on consumer perceptions and purchase intentions in the Lemang Batok store context. The Lemang Batok store is considered as a research object to understand how brand positioning can influence consumer perceptions and their desire to purchase this unique product. Mixed methods were used to combine survey and interview data to gain a holistic understanding.
Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee Indri Sri Asdini; Azahra Salwa; Sylvia Amanda; Danny Ajar Baskoro; Lenti Susana Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3554

Abstract

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.
Co-Authors Allya Ega Annisa Hutauruk Aurora Elise Putriku Azahra Salwa Christian Putra Tarigan Danny Ajar Baskoro Esyha Nur Azizah Fitri Rahmadani Indri Sri Asdini Jois Simarmata Kiki Pramana Lidia Mutiara Hutasoit lidya Mutiara Hutasoit Putri Kemala Dewi Lubis Selvia Santa Maria Siallagan Sylvia Amanda