Jurnal Mantik
Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Market share analysis and market segmentation of android-based mobile phone products in sibolga city: market share

Hutabarat, Indra Setiawan (Unknown)
Hutabarat, Sinta Veronika (Unknown)
Panggabean, Yusi Tri Utari (Unknown)
Hanum, Rahmadiah (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

This study aims to find out how big the smartphone market share is and see which type of smartphone dominates the market and becomes the Top Leader, as well as see the most promising market segmentation, the research method is used by market estimate analysis and the distribution of questionnaires to 50 respondents, from the results of the research it was found that Oppo SmartPhone has occupied the top position of the smartphone market with an annual sales achievement of 8,395 data taken from Mobile phone counters in the Sibolga City area, North Sumatra Province

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...