<![CDATA[The research problem raised in this paper is to see how the analysis of education policy on education marketing. This research also aims to see how the impact of decentralisation policy on education in madrasah. This research is a qualitative research using a literature study approach. Education policy analysis is closely related to efficiency and effectiveness in the world of education. This means that policies in the aspects of process and implementation, which must look at human resources, funds, facilities and policy benefits. In this era of globalisation, competition has entered all aspects of life, including education. The world of education is required to be more creative and innovative in exploring the potential contained in these educational institutions. Educational institutions need marketing to continue to exist and compete with other institutions.]]>
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