Madani: Multidisciplinary Scientific Journal
Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024

Analisis Faktor-Faktor Perilaku Konsumen Terhadap Minat Beli Apartemen Grand Sentraland Karawang

A, Aisah (Unknown)
Mulyadi, Dedi (Unknown)
S, Sungkono (Unknown)



Article Info

Publish Date
08 Jul 2024

Abstract

This research aims to analyze consumer behavior factors that influence buying interest in Grand Sentraland Karawang apartments. This method uses a qualitative approach, research conducted to understand the phenomena that occur in society when buying apartments. Data collected involved in-depth interviews with a number of apartment employees. It is hoped that the findings of this research will provide deeper insight into consumer preferences and motivations in choosing apartment properties in Karawang, as well as provide strategic recommendations for developers to increase consumer buying interest.

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