Asian Journal of Community Services (AJCS)
Vol. 3 No. 9 (2024): September 2024

Strengthening Business Management and Digital Marketing for the Cagcag Sari Bhakti Weaving SME in Banjar Pesalakan, Pejeng Kangin, Tampaksiring, Gianyar

Pulawan, I Made (Unknown)
Sara, I Made (Unknown)
Widari, Dewa Ayu Niti (Unknown)



Article Info

Publish Date
01 Oct 2024

Abstract

Bali is renowned worldwide for its culture, including traditional woven fabric (tenun). Despite the influx of modern fabrics, many locals are determined to preserve traditional fabrics like Cagcag weaving from Banjar Pesalakan, Pejeng Kangin Village. Demand for these traditional woven fabrics has increased, overwhelming artisans due to the slow, manual production process. The community service activities target is Cagcag Sari Bhakti Weaving Group. According to Mr. Made, the group faces business development challenges, limited management skills, and a lack of accounting knowledge. They also underutilize digital marketing. The partnership program aims to boost sales and improve financial records through financial management assistance, production management guidance, and digital marketing education. The program has enhanced book-keeping, business management efficiency, and market reach.Bali is renowned worldwide for its culture, including traditional woven fabric (tenun). Despite the influx of modern fabrics, many locals are determined to preserve traditional fabrics like Cagcag weaving from Banjar Pesalakan, Pejeng Kangin Village. Demand for these traditional woven fabrics has increased, overwhelming artisans due to the slow, manual production process. The community service activities target is Cagcag Sari Bhakti Weaving Group. According to Mr. Made, the group faces business development challenges, limited management skills, and a lack of accounting knowledge. They also underutilize digital marketing. The partnership program aims to boost sales and improve financial records through financial management assistance, production management guidance, and digital marketing education. The program has enhanced book-keeping, business management efficiency, and market reach.Bali is renowned worldwide for its culture, including traditional woven fabric (tenun). Despite the influx of modern fabrics, many locals are determined to preserve traditional fabrics like Cagcag weaving from Banjar Pesalakan, Pejeng Kangin Village. Demand for these traditional woven fabrics has increased, overwhelming artisans due to the slow, manual production process. The community service activities target is Cagcag Sari Bhakti Weaving Group. According to Mr. Made, the group faces business development challenges, limited management skills, and a lack of accounting knowledge. They also underutilize digital marketing. The partnership program aims to boost sales and improve financial records through financial management assistance, production management guidance, and digital marketing education. The program has enhanced book-keeping, business management efficiency, and market reach

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Journal Info

Abbrev

ajcs

Publisher

Subject

Computer Science & IT Education Social Sciences

Description

Asian Journal of Community Services (AJCS) is an international platform for publishing the results of community service practices that carried out by researchers, academics, and the wider community. The AJCS Journal aims to explore problems and solutions that focus on practices related to community ...