Pendampingan Pelayanan Usaha Mikro Kecil Menengah (UMKM) dalam Pengurusan Legalitas & Branding Usaha di Kelurahan Karanganyar

Ilmiyatur Rosidah (Universitas PGRI Wiranegara)
Galang Febriansyah (Universitas PGRI Wiranegara)
Sendik Saputra (Universitas PGRI Wiranegara)
Atika Dwi Rahmania (Universitas PGRI Wiranegara)
Muhammad Rosul (Universitas PGRI Wiranegara)
Wasilatul Choiriyah (Universitas PGRI Wiranegara)

Jurnal Kemitraan Masyarakat
Vol. 1 No. 3 (2024): September: Jurnal Kemitraan Masyarakat

Micro, Small and Medium Enterprises (MSMEs) are business activities that are very helpful in improving the community's economy. In carrying out MSMEs activities, it is important for business actors to carry out legality and product branding in the business they are running. In Karanganyar village, there are several MSMEs that have not yet carried out legality and product branding, so the solution provided is to provide counseling and assistance to carry out legality and product branding. The purpose of legality and product branding in MSMEs is to provide a strong foundation for the sustainability of a legally protected business, increase trust and competitiveness in entrepreneurship, market access will be wider, and increase added value and loyalty. The result of the assistance activities in managing the legality and branding of MSMEs products in Karanganyar village is that MSMEs get a Business Identification Number (BIN), and receive assistance in making product photos and designing banners.