International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Vol. 4 No. 2 (2024): July-October 2024

IMPROVING PRODUCTION EFFICIENCY AND MARKET COMPETITIVENESS OF TRADITIONAL FOOD PRODUCTS: THE CASE OF KUE BANGKIT AND DODOL IN BATUBARA, INDONESIA

Sirojuzilam (Unknown)
Suria Sulaiman (Unknown)
Inggrita Gusti Sari Nasution (Unknown)
Dewi Ratna Sari Simatupang (Unknown)
Beby Kendida Hasibuan (Unknown)

Article Info

Publish Date
11 Oct 2024

Abstract

This study examines the impact of interventions aimed at improving the production efficiency and market competitiveness of traditional food products, particularly Kue Bangkit and Dodol, produced by “UD. Risa” in Batubara, Indonesia. The interventions included providing modern production equipment such as a santan (coconut milk) extractor and a dough mixer. The study shows that these interventions significantly reduced production time, improved product appeal, and increased market competitiveness, potentially opening up opportunities for local and international expansion. This study contributes to the body of knowledge on rural SME development, specifically in food production, and supports sustainable economic growth in rural areas.

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Journal Info
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Website

Abbrev

IRPITAGE

Publisher

CV. RADJA PUBLIKA

Subject

Humanities Energy Social Sciences Other

Description

International Review of Practical Innovation, Technology And Green Energy (IRPITAGE) is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as ...