Penerapan Kursus Berbasis Rapid Rural Appraisal Sebagai Upaya Internasionalisasi Konten Media Pembelajaran Augmented Reality

Abdul Rahman Prasetyo
Fikri Aulia
Fuad Indra Kusuma
Mohamad Firzon Ainur Roziqin
Nila Rahmawati
Eka Putri Surya
Alby Aruna
Adinda Marcelliantika

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

This research aims to develop and implement a Rapid Rural Appraisal (RRA) based course to internationalize augmented reality (AR) based learning media content. The RRA method is used to identify international needs and preferences for AR learning content. The results of RRA become the basis for developing strategies that include content development, platforms, marketing and promotions. Implementation involves developer training, international collaboration, and regular evaluation and monitoring to ensure successful internationalization. The findings suggest that the integration of local cultural and linguistic elements in AR content as well as the use of platforms that support multilingualism can increase user engagement in international markets. Evaluations also show increased understanding and appreciation of AR learning materials in various countries.