<![CDATA[The increasing demand on mobile applications to monitor and analyze market trends in the food industry necessitates a focus on usability to ensure that these tools are functional and user-friendly. The Panel Harga Pangan app, which is widely utilized by traders, consumers, and policymakers, provides essential information on food prices across many marketplaces. However, as its user base grows, correcting usability concerns becomes increasingly important to its sustained effectiveness and customer happiness. This article looks into the implementation of the People At The Center Of Mobile Application Development (PACMAD) usability concept on the panel harga pangan app and finally proposed the prototype to similar application. The PACMAD model, designed specifically for mobile applications, evaluates usability based on seven key criteria: effectiveness, efficiency, satisfaction, learnability, memorability, mistakes, and cognitive load. The application's effectiveness is approximately (62.5%), including efficiency (73.27%), satisfaction (64%), learnability (65.78%), memorability (70.93%), errors (68.59%), and cognitive load (72.72%). The study's findings show that the application has an average score of 68%, indicating that the program is neither particularly successful or satisfying. Issues such as less efficiency and higher error frequency diminish the overall user experience. The research includes specific recommendations for improving the app's usability, such as redesigning the user interface and optimizing onboarding processes. These findings aim to improve the user experience, ensuring that the panel harga pangan remains a reliable and user-friendly tool for its varied audience. The findings have significant consequences for applying the PACMAD model to other mobile agriculture applications.]]>
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