Global Leadership Organizational Research in Management
Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management

Pengaruh Kualitas Pelayanan, Kelengkapan Produk, dan Harga Terhadap Minat Beli Konsumen di Toserba Laris Kartasura

Tiara Kartika Sari (Unknown)
Intana Wahyu Putri (Unknown)
Rayhan Gunaningrat (Unknown)
R Taufik Nur Muftiyanto (Unknown)



Article Info

Publish Date
06 Jan 2024

Abstract

The development of entrepreneurs in Indonesia is increasingly making competition tight, therefore companies are required to implement a good strategy system for the products they sell. This study was conducted to determine the effect of service quality factors, product completeness, and price on consumer buying interest in retail-based companies. This research was conducted using quantitative methods and as many as 104 respondents. Data collection using a questionnaire and tested using the SPSS 25 application. The technique used Purposive sampling is one part of Non-probability sampling.

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Journal Info

Abbrev

GLORY

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...