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All Journal Global Leadership Organizational Research in Management
R Taufik Nur Muftiyanto
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Kualitas Pelayanan, Kelengkapan Produk, dan Harga Terhadap Minat Beli Konsumen di Toserba Laris Kartasura Tiara Kartika Sari; Intana Wahyu Putri; Rayhan Gunaningrat; R Taufik Nur Muftiyanto
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.754

Abstract

The development of entrepreneurs in Indonesia is increasingly making competition tight, therefore companies are required to implement a good strategy system for the products they sell. This study was conducted to determine the effect of service quality factors, product completeness, and price on consumer buying interest in retail-based companies. This research was conducted using quantitative methods and as many as 104 respondents. Data collection using a questionnaire and tested using the SPSS 25 application. The technique used Purposive sampling is one part of Non-probability sampling.
Co-Authors Intana Wahyu Putri Rayhan Gunaningrat Tiara Kartika Sari