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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Global Leadership Organizational Research in Management
Tiara Kartika Sari
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN PT SAYURAN SIAP SAJI DI DESA SUKAMANAH KECAMATAN MEGAMENDUNG KABUPATEN BOGOR Tiara Kartika Sari; Wuryaningsih Dwi Sayekti; Achdiansyah Soelaiman
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 5, No 2 (2017)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.353 KB) | DOI: 10.23960/jiia.v5i2.1654

Abstract

The purpose of this research are to analyze the internal and external environment, the customers attitude, and the development strategy of agribusiness in PT Sayuran Siap Saji.  This research uses a case study method in PT Sayuran Siap Saji.  Respondents of this research are employee and customers of PT Sayuran Siap Saji, and Department of Agriculture and Forestry Bogor District and Department of Cooperative, UKM, Industry, and Trade Bogor District.  Data analysis method that used in this research are descriptive qualitative analysis (SWOT) and descriptive quantitative (analysis of customer attitudes).  The result of this research shows that: (1) the main strength of PT Sayuran Siap Saji is a good product quality, while the main weakness is the lack of promotion. The main opportunity of PT Sayuran Siap Saji is increasing number of restaurants that require fresh cut vegetable products, while the main threat is the customers switch to another company, (2) the biggest of customers attitude value to the attributes PT Sayuran Siap Saji is an on time delivery attribute, (3) the main priority strategy of PT Sayuran Siap Saji is manage a better management functions to affect the performance of the company, technology development, and customers loyalty. In addition, maintaining product quality in order to remain certified HACCP by using good raw materials, appropriate technology, the specialization of labor, and do a promotion activities. Keywords: customers attitude, development strategy, fresh cut vegetable
Implementasi Kualitas Pelayanan, Kelengkapan Produk dan Harga Produk Terhadap Kepuasan Konsumen di Swalayan XYZ Tiara Kartika Sari; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 3 (2024): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i3.2183

Abstract

The increasing growth of the industry now can cause competition in companies, one of which is the retail business. Where must be able to compete competitively to understand consumers. Companies need to implement more rigorous and innovative strategies in developing businesses, so as to meet the satisfaction of consumers. This study aims to determine the effect of service quality, product completeness, and product prices on customer satisfaction at Swalayan xyz. This study uses quantitative methods, and sampling is a non-probability sampling technique with purposive sampling type where sampling is done using certain considerations. The sample taken was 100 respondents. The study used multiple liner regression analysis techniques and hypothesis testing which were analyzed using SPSS 25 software. This study has independent variables and dependent variables. Where the independent variable is Service Quality (X1), Product Completeness (X2), and Product Price (X3), for the dependent variable, namely Customer Satisfaction (Y). The results showed that (1) Service Quality has a positive and significant effect on Customer Satisfaction. (2) Product Completeness has a positive and significant effect on Customer Satisfaction. (3) Product Price has a positive and significant effect on Customer Satisfaction. (4) Service Quality, Product Completeness, and Product Price simultaneously have a positive and significant effect on Consumer Satisfaction.
Pengaruh Kualitas Pelayanan, Kelengkapan Produk, dan Harga Terhadap Minat Beli Konsumen di Toserba Laris Kartasura Tiara Kartika Sari; Intana Wahyu Putri; Rayhan Gunaningrat; R Taufik Nur Muftiyanto
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.754

Abstract

The development of entrepreneurs in Indonesia is increasingly making competition tight, therefore companies are required to implement a good strategy system for the products they sell. This study was conducted to determine the effect of service quality factors, product completeness, and price on consumer buying interest in retail-based companies. This research was conducted using quantitative methods and as many as 104 respondents. Data collection using a questionnaire and tested using the SPSS 25 application. The technique used Purposive sampling is one part of Non-probability sampling.
Pengaruh Kualitas Pelayanan, Kelengkapan Produk Dan Harga Produk Terhadap Kepuasan Konsumen Pada “Mitra Swalayan” Kartasura Tiara Kartika Sari; Khabib Alia Akhmad; Esti Dwi Rahmawati
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2917

Abstract

The increasing growth of the industry now can cause competition in companies, one of which is the retail business. Where must be able to compete competitively to understand consumers. Companies need to implement more rigorous and innovative strategies in developing businesses, so as to meet the satisfaction of consumers. This study aims to determine the effect of service quality, product completeness, and product prices on customer satisfaction at "Mitra Swalayan" Kartasura. This study uses quantitative methods, and sampling is a non-probability sampling technique with purposive sampling type where sampling is done using certain considerations. The sample taken was 100 respondents. The study used multiple liner regression analysis techniques and hypothesis testing which were analyzed using SPSS 25 software. This study has independent variables and dependent variables. Where the independent variable is Service Quality (X1), Product Completeness (X2), and Product Price (X3), for the dependent variable, namely Customer Satisfaction (Y). The results showed that (1) Service Quality has a positive and significant effect on Customer Satisfaction. (2) Product Completeness has a positive and significant effect on Customer Satisfaction. (3) Product Price has a positive and significant effect on Customer Satisfaction. (4) Service Quality, Product Completeness, and Product Price simultaneously have a positive and significant effect on Consumer Satisfaction.
Co-Authors Achdiansyah Soelaiman Esti Dwi Rahmawati Intana Wahyu Putri KHABIB ALIA AKHMAD R Taufik Nur Muftiyanto Rayhan Gunaningrat Wuryaningsih Dwi Sayekti