Global Leadership Organizational Research in Management
Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management

Pengaruh Kualitas Produk Dan Varian Produk Terhadap Keputusan Pembelian Pada Toko Alamsyah

Haryani Haryani (Unknown)
Emi Safrina (Unknown)
Muhammad Diah (Unknown)
Deni Firmansyah (Unknown)
Sri Murniyanti (Unknown)

Article Info

Publish Date
07 Jan 2024

Abstract

This research aims to determine the influence of product quality and product variants on purchasing decisions at the Alamsyah Store. The sample used in this research was 100 Alamsyah Shop customers. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Alamsyah Store. Based on the test results of Fcount 54.221 > Ftable 2.70, it can be concluded that product quality variables and product variants simultaneously influence product purchasing decisions at the Alamsyah Bireuen Store.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Global Leadership Organizational Research in Management
Website

Abbrev

GLORY

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...