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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Lentera Global Leadership Organizational Research in Management
Emi Safrina
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Sosial Ekonomi Masyarakat Desa Meuria Paloh Kota Lhokseumawe Melalui Pemahaman Teknologi Dan Sertifikasi Halal Menuju Penguatan Kawasan Agrowisata Mukhlis; Musrizal; Sonny Muhammad Ikhsan Mangkuwinata; Emi Safrina; Yusrawati
Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, dan Budaya Vol 7 No 4 (2023): LENTERA, DESEMBER 2023
Publisher : LPPM Universitas Almuslim

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Abstract

This service activity aims to increase community empowerment in the field of digital economy and Islamic sharia through understanding the use of technology and halal certification towards strengthening agro-tourism areas. This is certainly in line with the government's vision which continues to strive to encourage Indonesia to become a world producer of halal products. Halal certification, which was originally voluntary, has now changed to mandatory. The implementation of halal certification is carried out in stages starting with food and beverage products on 17 October 2019 and non-food products starting on 17 October 2021. Another aim is to develop synergy between universities and village communities so that training and mentoring are needed. The material presented is how to create an online buying and selling and promotional account and how to prepare a manual document for a halal guarantee system. The results of this service can be used as input for lecturers and education staff to increase professionalism and also as input in preparing further service proposals so that they are worthy of being funded by the Higher Education
The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products Yusrawati; Syarifah Maihani; Saputra, Al Mahfud; Emi Safrina; Sri Murniyanti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3264

Abstract

This study aims to examine the purchasing decision factors of Small and Medium Enterprise (SMEs) coffee products in Bireun Regency, Aceh, Indonesia. Lifestyle and Product Attractiveness were tested as key predictors. Meanwhile, consumer attitudes as mediation. We approached as many as 500 coffee-loving youths to be sampled. However, 200 of them finally responded. Furthermore, the data was analyzed using the Structural Equation Modeling (AMOS-SEM) method. Based on the test results, lifestyle markedly has a positive and significant impact on attitudes, thus leading to purchasing decisions. Product attractiveness is known to have a significant impact on attitudes but cannot significantly impact purchasing decisions. Consumer attitudes are a link in influencing the lifestyle and attractiveness of local coffee products. Finally, it can be stated that the decision to purchase local coffee products has become the lifestyle of Acehnese youth today young people and the attractiveness of innovative products will help coffee SMEs players increase sales.
Pengaruh Kualitas Produk Dan Varian Produk Terhadap Keputusan Pembelian Pada Toko Alamsyah Haryani Haryani; Emi Safrina; Muhammad Diah; Deni Firmansyah; Sri Murniyanti
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.771

Abstract

This research aims to determine the influence of product quality and product variants on purchasing decisions at the Alamsyah Store. The sample used in this research was 100 Alamsyah Shop customers. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Alamsyah Store. Based on the test results of Fcount 54.221 > Ftable 2.70, it can be concluded that product quality variables and product variants simultaneously influence product purchasing decisions at the Alamsyah Bireuen Store.
Co-Authors Al Mahfud Saputra Deni Firmansyah Haryani Haryani Muhammad Diah Mukhlis Musrizal Sonny Muhammad Ikhsan Mangkuwinata Sri Murniyanti Syarifah Maihani Yusrawati Yusrawati Yusrawati Yusrawati