Global Leadership Organizational Research in Management
Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management

Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Budi Market

Zuriani Ritonga (Unknown)
Rizkha Maulana (Unknown)
Karimi Karimi (Unknown)
Sutoyo Sutoyo (Unknown)
Hayanuddin Safri (Unknown)

Article Info

Publish Date
07 Jan 2024

Abstract

This research aims to determine the influence of brand image and price on customer satisfaction at the Budi Market Store. The sample used in this research was 100 customers of Toko Budi Market. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Budi Market Store. Based on the test results, Fcount 84.222 > Ftable 2.70, it can be concluded that the brand image and price variables simultaneously influence customer satisfaction when purchasing products at the Budi Market Bireuen Store.

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Journal Info
Global Leadership Organizational Research in Management
Website

Abbrev

GLORY

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...