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All Journal Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SI-MEN (AKUNTANSI & MANAJEMEN) STIES International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Global Leadership Organizational Research in Management JIMEK

Zuriani Ritonga

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Author-ID : 2728892

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Articles

ANALISIS TINGKAT PENDIDIKAN DAN TINGKAT PENDAPATAN TERHADAP KESEJAHTERAAN SOSIAL DI KABUPATEN LABUHANBATU Nurintan Aisyah Siregar; Zuriani Ritonga
Jurnal Informatika Vol 6, No 1 (2018): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Mediaton Leader Member Exchange, Intrinsic Motivation and Psychological Empowerment the Influence Ethical Leadership on Employee Creativity and Work Innovation Nurul Ismi; Sumitro Sarkum; Zuriani Ritonga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2147

This study examines the effect of ethical leadership style on employee creativity and work innovation by using leader member exchange, intrinsic motivation and psychological empowerment as mediating variables. This type of research is associative research. Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 217 respondents, data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). Instrument Test In this study using Validity Test and Reliability Test. The data analysis technique in this research is descriptive analysis, hypothesis testing. The results showed that the Ethical Leadership variable Affects Intrinsic Motivation, Ethical Leadership Affects Leader Member Exchange, Ethical Leadership Affects Employee Psychological Empowerment, Leader Member Exchange Affects Employee Creativity, Intrinsic Motivation Affects Employee Creativity, Psychological Empowerment Affects Employee Creativity, Employee Creativity Affects Work Innovation.

Pengaruh Budaya Kerja dan Komitmen Pemimpin terhadap Efektivitas Organisasi pada PT.Mustika Asahan Jaya Zuriani Ritonga
SI-MEN Vol 11 No 1 (2020): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Penelitian ini bertujuan untuk menguji pengaruh budaya kerja dan komitmen kepemimpinan terhadap efektivitas organisasi pada PT. Mustika Asahan Jaya. Metode yang digunakan adalah kuantitatif dengan meggunakan pendekatan Ordinary Least Square (OLS). Hasil analisis menunjukkan bahwa pengaruh antara budaya kerja dan komitmen pemimpin terhadap efektivitas organisasi pada PT. Mustika Asahan Jaya dengan hasil regresi Y = 4,537 + 0,462X1 + 0,138X2 ,yang berarti bahwa tanpa adanya budaya kerja dan komitmen pemimpin, maka efektivitas organisasi akan tetap dengan nilai 4,337. Sedangkan nilai R² = 66,70% dan sisanya dipengaruhi variabel lainnya yang tidak diikutkan dalam penelitian ini.

The Influence of Service Quality, Product Diversity and Prices on Purchase Decisions at Rizky Store in Bireuen District, Aceh Province Sutoyo Sutoyo; Zuriani Ritonga; Chairul Bariah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6706

This study aims to determineInfluenceQuality of Service, Diversity of Products and Prices on Purchase Decisions at Rizky Stores in Bireuen Regency, Aceh Province. Data collection in this study was conducted through an interview approach with a quantitative descriptive type of research by distributing questionnaires to 96 people. Data collection techniques were carried out by interviews and questionnaires. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). Data analysis in this study is instrument test, multiple linear regression analysis, hypothesis testing using partial significant test (t test) and simultaneous significant test (F test). The results of this study indicate that partially (t test) it is known thatService qualitypositive and significant effect onBuying decision. VariableProduct Diversitypositive and significant effect onBuying decision. Then VariablePricepositive and significant effect onBuying decision At Rizky's Shop in Bireuen Regency, Aceh Province. In the simultaneous test (F test) it is known thatQuality of Service, Diversity of Products and Pricespositive and significant effect onBuying decision At Rizky's Shop in Bireuen Regency, Aceh Province.

The Effect of Individual Personality, Capabilities, Commitments and Work Facilities on Performance of Employees of the Regional Disaster Management Agency of Labuhanbatu Regency Muhammad Soleh; Elvina Elvina; Abd. Halim; Zuriani Ritonga
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4208

This research was conducted at the Regional Disaster Management Agency of Labuhanbatu Regency, with the aim of analyzing the influence of individual personality, ability, commitment and work facilities on employee performance, either simultaneously or partially. The results of the study indicate that partially and simultaneously, all independent variables have a positive and significant influence on employee performance, this can be proven by the t test and F test. The results of the t test can be described as follows, the individual personality variable (X1) has a tcount value (3.59) > ttable (1.66) which means Ha is accepted and Ho is rejected. While the significant value is smaller than the probability value of 0.05 or a significant value of 0.001 <0.05. Thus it can be concluded that the individual personality variable (X1) has a positive and significant effect on employee performance. Ability (X2) has a value of tcount (4.08) > ttable (1.66) which means Ha is accepted and Ho is rejected. While the significant value is smaller than the probability of 0.05 or 0.000 <0.05. Thus it can be concluded that the ability (X2) has a positive and significant effect on employee performance. Commitment (X3) has a value of tcount (6.56) > ttable (1.66) which means Ha is accepted and Ho is rejected, while the significant value is less than the probability of 0.05 or 0.000 <0.05. Thus it can be concluded that commitment (X3) has a positive and significant effect on employee performance. Work facilities (X4) have a value of tcount (9.30) > ttable (1.66) which means Ha is accepted and Ho is rejected, while the significant value is less than the probability of 0.05 or 0.000 <0.05. Thus it can be concluded that work facilities (X4) have a positive and significant effect on employee performance. The value of Fcount is 148.39 > Ftable 2.47 with a significance value of 0.000 <0.05. From these results, it can be concluded that individual personality, ability, commitment and work facilities simultaneously have a positive and significant influence on employee performance.

The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Nasution, Atika Aini; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.

Online Business Socialization During the MSME Pandemic Awakens Case Study of Inner Village Youth Suka Maju Deli Serdang Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Baria
IJCS: International Journal of Community Service Vol. 1 No. 1 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Online business is one way of growing and revitalizing the economy during the COVID-19 pandemic, village youth will be the perpetrators of the online business. The interests and talents and willingness of teenagers to like to advance towards the online business are very lively, with a strong, unidirectional and significant correlation. The participants' understanding of the explanation and explanation of the PkM team on how to use the internet as an online medium that can be used as a business field to increase income. In this socialization, there were also several obstacles for the young people of the inner village, in carrying out or working on this online business, including the lack of a deep understanding of the platforms that will be used in the online business as well as the lack of infrastructure such as computers, laptops and smartphones and even capital.

E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Nasution, Atika Aini; Aryani Sairun
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.

Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Budi Market Zuriani Ritonga; Rizkha Maulana; Karimi Karimi; Sutoyo Sutoyo; Hayanuddin Safri
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.772

This research aims to determine the influence of brand image and price on customer satisfaction at the Budi Market Store. The sample used in this research was 100 customers of Toko Budi Market. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Budi Market Store. Based on the test results, Fcount 84.222 > Ftable 2.70, it can be concluded that the brand image and price variables simultaneously influence customer satisfaction when purchasing products at the Budi Market Bireuen Store.

Pengembangan Strategi Pemasaran Digital terhadap Penjualan Produk Peralatan Rumah Tangga di Toko Mekar Bireuen Zuriani Ritonga; Fatimah Zuhra; Afriana Afriana; Rara Astili Siregar
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6587

This study aims to analyze effective digital marketing strategies in increasing sales of household appliance products at Toko Mekar. The growth of digital technology has changed the business landscape, and businesses must adopt relevant marketing strategies to stay competitive. Through a qualitative approach, data is collected through in-depth interviews with Store owners who have implemented digital marketing strategies. The analysis was conducted to identify patterns, challenges, and successes in implementing the strategy. The findings show that those who implement digital marketing strategies well tend to have a significant increase in their sales. Factors such as a good understanding of the target market, creativity in content, and the appropriate use of digital platforms have proven to be effective in increasing the visibility and appeal of products on their stores. This research provides valuable insights for business actors and other stakeholders about the importance of digital marketing strategies in increasing business competitiveness and growth in the digital era.

Co-Authors A Halim Afriana Afriana Aryani Sairun Baginda Harahap Bayu Eko Broto Chairul Baria Chairul Bariah Chairul Bariah Elvina Elvina Fatimah Zuhra Hayanuddin Safri Karimi Karimi muhammad soleh muhammad soleh NASUTION, ATIKA AINI Nurintan Aisyah Siregar Nurjannah Qomariah, Ismi Nurul Rara Astili Siregar Rizkha Maulana Sumitro Sarkum Sutoyo Sutoyo Sutoyo

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