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Pemberdayaan Usaha Ekonomi Produktif Bagi Masyarakat Gampong Lueng Kecamatan Jangka Rizkha Maulana; Rizky Maulana; Karimi Karimi; Nelly Nelly; Mena Sari; Zalikha Zalikha; Ashari Efendi; Novrihan Leily nasution
Jurnal Kabar Masyarakat Vol. 1 No. 3 (2023): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i3.584

Abstract

Desa Gampong Leung terletak di kecamatan Jangka yag sangat terkenalnya hasil produksi berupa tudung saji atau kerajinan sange aceh. Pengabdian ini bertujuan untuk meningkatkan hasil usaha menjadikan masyarakat sebagai ekonomi produktif dalam menjalankan bisnisnya. Penulis melalukan kegiatan berupa pendampingan sebagai usaha untuk meningkatkan ekonomi masyarakat desa Gampong Leung Kecamatan Jangka Kabupaten Bireuen. Kegiatan pelatihan dan pendampingan. Dari hasil pelatihan masyarakat desa Gampong Leung mampu membuat tudung saji/ sange dalam bentuk bentuk yang unik. Sehingga menarik konsumen untuk membeli.
Optimalisasi Metode Pembelajaran Bagi Guru untuk Siswa Berkebutuhan Khusus pada Hambatan Pendengaran Yury Ulandary; Karimi Karimi; Yeni Irma Normawati; Robiasnyah Setiawan; Zakiah Ulfa
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2168

Abstract

This community service was carried out by the SLB Global School teacher Jalan H. Agus Salim, Alue Berawa Village, Langsa District, Langsa City. The problem faced is that learning methods for students with special needs are not yet optimal. The aim of the research is to optimize the ability of special education teachers to use learning methods for students with special needs. The method used is descriptive with accompanying presentation, discussion and training techniques for participants regarding the importance of learning methods for students with special needs. The results of this research are that teachers can optimize learning methods for students with special needs who are hearing impaired. So that it can foster differentiated, fun and meaningful learning for children with special needs.
Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Budi Market Zuriani Ritonga; Rizkha Maulana; Karimi Karimi; Sutoyo Sutoyo; Hayanuddin Safri
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.772

Abstract

This research aims to determine the influence of brand image and price on customer satisfaction at the Budi Market Store. The sample used in this research was 100 customers of Toko Budi Market. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Budi Market Store. Based on the test results, Fcount 84.222 > Ftable 2.70, it can be concluded that the brand image and price variables simultaneously influence customer satisfaction when purchasing products at the Budi Market Bireuen Store.
Pengaruh Kualitas Produk, Harga Dan Varian Produk Terhadap Keputusan Pembelian Produk Daging Segar Karimi Karimi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 2 No. 2 (2023): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v2i2.762

Abstract

This study aims to determine the effect of product quality, price and product variants on the decision to purchase fresh meat at the bestmeat shop. The sample used in this study was 100 bestmeet store customers. The method in this research is a quantitative method. The results showed that partially or simultaneously product quality, price and product variants have an effect on fresh meat buying decisions. Based on the test results Fcount 50.762 > Ftable 2.70, it can be concluded that the variable product quality, price and product variant simultaneously influence the decision making of purchasing fresh meat products at the BestMeat Bireuen Store.
Pengaruh Pemasaran Online dan Harga Terhadap Keputusan Pembelian Pada Konsumen Toko Serbaguna Zuriani Ritonga; Rizkha Maulana; Karimi Karimi; Sutoyo Sutoyo; Hayanuddin Safri
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.3036

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran online dan harga terhadap keputusan pembelian pada konsumen toko serbaguna. Sampel dalam penelitian ini adalah sebanyak 100 orang konsumen yang pernah berbelanja di toko serbaguna yang dipilih secara acak. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Hasil penelitian menyatakan bahwa pemasaran online, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial dan simultan. Dilihat dari nilai koefisien determinasi sebesar 78% yang artinya bahwa keputusan pembelian dipengaruhi oleh variable pemasaran online, harga dan pelayanan, dan sisanya sebesar 22% dipengaruhi oleh variable lainnya yang tidak diteliti dalam penelitian ini. Sedangkan hasil uji F (simultan) pada program SPSS 20.0 yang menunjukkan bahwa nilai F tabel = 3.09 sedangkan Fhitung = 78,661, jadi Ftabel lebih kecil dari Fhitung. Hasil tersebut menunjukkan bahwa hipotesis ke-empat yaitu ada pengaruh positif dan signifikan pemasaran online, harga dan pelayanan terhadap keputusan pembelian pada Toko Serbaguna di kota Juang dengan taraf kepercayaan 95% dan Alpha 5% dapat diterima.
The Effect Of Product Innovation And Price On Competitive Advantage In Umkm Ayam Geprek In Bireuen Maulana, Rizkha; Zuhra, Fatimah; Murniyanti, Sri; Karimi, Karimi
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 4 (2024): November, I Special Issue on "Educational design research for human beings learn
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i4.33135

Abstract

This study aims to determine the effect of product innovation and price on competitive advantage in UMKM of geprek chicken in Bireuen. This type of research is quantitative associative descriptive research by distributing questionnaires to 87 respondents, while the population used in this study were consumers of Ratu geprek chicken. The data analysis tool used in this study used SPSS, Multiple linear regression analysis, hypothesis testing using partial significant test (t-test), simultaneous significant test (F-test), and determination coefficient testing (R2). The results showed that product innovation and price had a positive and significant effect on competitive advantage both simultaneously and partially.
Jajanan Sehat Dan Bahaya Junk Food Pada Orang Tua Dan Sekolah Maulana, Rizkha; Maulana, Rizky; Eldo, Hendry; Sari, Mena; Karimi; Zainuddin, Zulfa
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.6854

Abstract

The growth and development of school age children must be optimal, such as providing nutrition in good and correct quantity and quality, if not correct. An effective way to do this is through health promotion regarding healthy snacks and the dangers of junk food. This community service activity is intended for parents and schools to reduce the contribution of school-aged children to unsafe and unhealthy street snacks. Health promotion activities at SD N.18. Bireuen was held from January to June using digital methods delivered via Whatsapp group, carried out pre and posttests then presented using leaflets, videos and followed by discussions. There has been an increase in knowledge and attitudes of parents and schools regarding healthy food and the dangers of junk food.
Financial Planning and Management Strategy in Increasing Profitability Zuriani Ritonga; Hayanuddin safri; Karimi; Sri Murniyanti; M.Yusuf
International Journal of Science and Environment (IJSE) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i2.626

Abstract

This study aims to analyze the role of financial planning and management strategies in improving corporate profitability. Using a systematic literature review approach by examining 20 references from national and international scientific journals, this study found that effective financial planning, encompassing budgeting, cash flow management, and financial statement analysis, significantly contributes to profitability improvement. Furthermore, management strategies such as cost efficiency, product diversification, and asset optimization further strengthen organizational financial performance. Findings indicate that the integration of long-term financial planning and adaptive management strategies produces sustainable competitive advantages. This research provides theoretical and practical contributions for financial managers and policy makers in designing strategies oriented towards optimal growth and profitability.
Socialization of Women's Empowerment Through Creative Economy In The Crafts Sector Zuriani Ritonga; Fatimah Zuhra; Rizkha Maulana; Mulyadi Mulyadi; Karimin Karimin; Zhalikha Zhalikha; Sri Murniyanti
International Journal Of Community Service Vol. 5 No. 2 (2025): May 2025 (Indonesia - Malaysia - Timor-Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i2.861

Abstract

Socialization of Women's Empowerment Through Creative Economy in the Craft Sector" aims to increase women's awareness and skills in developing the creative economy in the craft sector. This activity is carried out through training and mentoring to improve women's abilities in designing, producing, and marketing craft products. The expected results are increased income and welfare of women, as well as the development of the creative economy in the community. Thus, this activity can contribute to women's empowerment and local economic development.
Exploring Sustainable Gayo Coffee Pricing and Branding Strategies in the Marketplace Ecosystem Sulistio Ningsih; Karimi; Mena Sari; Desi Purnamasari; Feby Ayu Diwa; Mubarik Iwarianta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M UIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8866

Abstract

This study aims to explore sustainable Gayo coffee pricing and branding strategies in the digital marketplace ecosystem, and analyze how these strategies influence consumer perceptions of value, trust, and purchase intention. This study starts from the hypothesis that integrating sustainability values ​​into pricing and branding strategies can increase the competitiveness of Gayo coffee in the digital market. The study used a qualitative approach with an exploratory case study design. The research subjects included Gayo coffee MSMEs that actively market their products through national marketplaces in the Central Aceh region. Data were collected through in-depth interviews with business owners, observations of digital marketplace storefronts, and analysis of branding content and pricing information. Data analysis was conducted using thematic analysis to identify patterns of pricing strategies, branding narratives, and sustainability practices communicated to consumers. The results show that Gayo coffee pricing strategies tend to use a value-based pricing approach linked to product quality, certification, and sustainability stories. Meanwhile, branding focuses on narratives of origin, local wisdom, and environmentally friendly practices. However, the integration of sustainable pricing and branding strategies has not been carried out consistently and optimally across all MSMEs. The findings of this study provide practical implications for Gayo coffee MSMEs in designing more integrated and sustainability-oriented pricing and branding strategies in digital marketplaces. Policy-wise, the results can serve as a reference for stakeholders in developing a sustainable coffee marketing ecosystem. Further research is recommended to develop a quantitative model and test the impact of this strategy on sales performance and consumer loyalty.